Generating the maximum amount of business is the ultimate goal of all companies, firms, individuals, SEO professionals, etc, involved in the web-based business. For this, they have to optimize the websites with the latest SEO tricks and adopt all possible changes that are taking place in the world of digital marketing.
New Digital Marketing Trends To Follow In 2018
As a matter of fact, frequent Google Algorithm updates, the introduction of new software and hardware in the market, rapidly changing mood of website visitors, etc, make the search engine optimization highly volatile and complex. Therefore, website admins/owners need to follow the latest trends in digital marketing to stay ahead of their competitors and achieve the ultimate goals of their businesses. If you are planning to rock the digital world in 2018, there are some digital marketing strategies (mentioned below) you should follow-
Mobile First Approach In Website Creation And Optimization
A larger number of tech-savvy people around the world use desktop computers and laptops to browse the internet. If you are a person who frequently moves from one location to another, you find it very difficult to access the Internet on desktop computers/laptops wherever you go.
In last a couple of decades, technicians have made it possible to browse the internet on different mobile devices.
Because of ease of mobility and transportation, today’s tech-geeks browse the internet through mobile devices. The use of mobile phones (for internet browsing) is so rampant that it has now surpassed the desktop computers. It has made it essential for all website owners to pay special attention to the traffic coming from the small screen.
In 2018, internet browsing through mobile devices is likely to grow up to a great extent. So, you must create and optimize websites with the mobile first approach.
In simple terms, Mobile First Approach= addressing all needs of mobile visitors to your website at first. Just make your website responsive to all mobile devices and optimize it very well with effective SEO tricks. This will help your website to appear prominently on the first page of all search engines (when accessed through mobile devices), allowing you to generate leads/sales in quick successions. But, never ignore desktop visitors. They also give a substantial amount of business every day.
Demand For Unique Content Will Soar Significantly
Just see the following chart to understand the importance of content for websites:
|Key Elements Of A Website||Status|
|Website Design & optimization||Ok|
|Availability of products/services||Ok|
|Dealing with customers/clients||Ok|
|Generation of quality content in sufficient numbers||Unavailability of the required content at most of the occasions|
If you see the above chart carefully, most of the website owners face the acute shortage of quality content at all the times. As a matter of fact, content creation is a creative work which demands a lot of research, assessment, drafting of user-centric words/sentences, injection of facts/figures/relevant images/links of good content, proofreading, editing, etc. So, you must get ready for higher demand for quality content in 2018.
You should hire a professional content writing firm to fulfill the rapidly growing demand for SEO optimized, meaningful, and quality content. In case, you have budget restrictions, just use tools to create the quality content. However, content created by humans is more authentic than that of tools.
Optimize Your Website For Voice Search
In today’s fast and modern life, several distractions of life (family members, friends, traveling, illness, etc,) keep individuals away from the internet. Even the hardcore Internet addicted persons miss the luxury of the net for many days. When they come back to the internet once again after finishing their daily life activities, they don’t want to type several words/phrases to look for the desired information/products/services. They opt for Voice search for the same purpose.
In voice search, a user gives a voice command to the search engine and get the desired info. It is perhaps the easiest and quickest way to find the much-needed products/services/info on the web. You can’t neglect the huge importance of rapidly growing trend of voice search, as reflected by the following chart:
|Time When People Love To Use Voice Search||Percentage|
|While driving cars||52.8%|
|While doing important works||21.3%|
|While watching Television||7.5%|
|While cooking food||5.5%|
|While taking exercise||2.6%|
|While taking bath||2.3%|
|Roaming around with friends and family members||0.4%|
How to optimize your website for Voice search?
If you optimize your website for voice search, a significant amount of business is likely to come in your way. Here are some tips using which you can optimize your site for voice search:
- Use commonly spoken Words/phrases in your content,
- Update the FAQ page on your website,
- Make your website mobile friendly and
- Pay importance to local SEO.
Virtual Assistants Will Be The Key For Lead Generation
Website owners must know that all individuals that visit their sites on a daily basis are not hardcore tech-geeks. They may be ordinary people, students, teenage boys/girls, older individuals, etc. All these are not familiar with the technical terms of your website and need a virtual assistant to answer their genuine questions and help to find the required information/products/services. If your website has no virtual assistant, it is possible that you will lose a lot of business coming from them.
Therefore, just attach a chatbot to your website and reply the visitor’s questions easily and swiftly. This will increase the credibility of your brand and reward you with several chances of lead generation.
Website Speed Still Matters A Lot
Website loading speed is extremely important when you strive for success in digital marketing. In fact, modern internet users don’t have the patience to wait for website/websites load on their devices. They love fast loading websites and hate the slower ones. Slow loading websites are disliked by both search engines and users alike. Google will not prefer your website (while displaying results to visitors for the entered keywords) if it is slow. So, your web-based business starts to plummet little by little.
So, just make your website faster if you want to stay in the game of online business. You can do the following in this regard:
- Use a good-quality server,
- Clear unnecessary website database regularly,
- Use a CDN to reduce the number of HTTPS requests to your site’s main server,
- Implement website caching, etc,
Video Marketing Will Attract More Visitors
A good number of tech-savvy people don’t want to go through the text content. They prefer video content to grasp the subject matter quickly and respond accordingly, such as buying premium products/services, generating a request for specific services offered by the entrepreneurs, subscribing for newsletters, etc.
Therefore, you must be serious about video marketing in 2018. Just create helpful videos for all products and services and add them at appropriate places on your website. This will help you to catch the attention of potential customers easily and decrease the site’s bounce rate significantly.
Social Networking Sites Will Bring More Business Opportunities
Today’s tech-savvy individuals use different social media websites to communicate with their near and dear ones, share photos/videos, and stay in touch with people living in remote areas. Just look at the picture to know the rapidly increasing use of social media websites:
And the good thing is that social media users are increasing rapidly with each passing day. So, the availability of a large audience on different social media websites encourages digital marketing professionals to promote products/services among social media users and generate leads.
Social media optimization has always been a key factor to gain higher ranking in Google search results in recent years. This trend will continue in the next year too. So, pay attention to SMO and reap its benefits. Some effective tips for SMO exercise:
- Use all leading social media channels for your SMO activities,
- Share your website content on different social media sites regularly and request users to make them go viral as far as possible,
- Craft concise and user-centric content for social media posts. This will encourage individuals to follow your brand on social media channels and provide you business opportunities,
- Conduct live streaming to take questions directly from your fans/followers and answer them on the spot. This will increase the credibility of your brand up to a great extent. Soon, you will see a sharp enhancement in user-engagement.
Focus On Growth Hacking
All individuals who are engaged in the web-based business, always look for ways to increase their business and profit margins. As SEO is full of uncertainty, you can’t sit idle even if your website is performing well in Google search results and business opportunities are coming your way. Just a single update in Google’s algorithm can upgrade/downgrade your site’s ranking and the volume of business you are generating.
So, don’t take rest at all. Just find the new ways of growth hacking.
In fact, growth hacking is a way of finding new tricks and ideas to make your products/services popular among the targeted audience and increase their sales up to a great extent. If you run a service based website, you can try the following growth hacking tips:
|Growth Hacking Tips||Benefits|
|Going through SEO related websites regularly||Familiarity with the latest SEO tricks|
|Analysis of competitor’s websites||To sustain in business and attract more customers|
|Using Rigorous Metrics for measuring the site’s performance||A lot of improvement in SEO exercise|
|Creation of Cross-functional Teams||A sharp improvement in the output of your SEO efforts|
Trends and tricks of SEO keep changing from time-to-time. These are some important digital marketing trends that are likely to rock in 2018. Just follow them and rule the WWW.
This article is drafted by David. He is an expert digital marketing professional working with WordSuccor Ltd – a WordPress Web Development Company. He has 10 years of experience in website optimisation and lead generation. Just follow him on Facebook, Twitter, and Google plus to go through his tech articles easily.