SEO practice a proposition of priority-based search to one’s need

The priority principle of meaning in SEO

SEO is now a days a movement all over the world. It is difficult to boil SEO down to a single ‘bottom-line’ proposition, but if forced to do so I would say that its essence is the belief that things cannot be understood in isolation – they have to be seen in the context of the larger key word practices that optimize the search engine.

They are part of the practices hence the term search engine optimization. Internet was imported worldwide mainly in the current decades and attained widespread influence, and even notoriety, throughout the world.

Many companies hire agencies for their SEO Services, If you are searching for the Agencies in India, there are many companies those can provides affordable SEO  Services in India

The structures in question here are those imposed by our way of perceiving the text and organizing experience rather than objective entities already existing in the external world.

It follows from this that priority given to a text is the kind of core or essence inside internet: rather, meaning is always organized on the basis of priority principle in SEO practices.

Meaning is always an attribute of internet practice, in the literal sense that meanings are attributed to the internet by the human mind, not contained within them.

But let’s try to be specific about what it might mean to think primarily in terms of SEO when considering in terms of a particular kind of text.

Imagine that we are confronted with a text of information technology, let’s say.

Our immediate reaction as SEO practitioner would probably be to insist that it can only be understood if we first have a clear notion of the genre which it presents.

Any single text is an example of a particular category, and the category and the example relate to each other rather as a phrase spoken in English relates to the English language as a structure with all its rules, its conventions, and so on.

In the case of information technology text, the relevant genre is the technology, a technological discipline dating from the current period in which the approach of the SEO must be targeted at representing the particular information of that category.

But the category, in turn, can only be understood with some notion of the concept of phrases, key words, meta description, feature image and, further, the Information technology discipline being a IT text, presupposes a knowledge of what is entailed in the conventionalized form of utterance known as information technology.

These are just some of the structures which SEO is part of. You will see that how your SEO based approach’ is actually taking you further and further away from the text, and into large and comparatively abstract questions of information, history, and philosophy, and closer and closer to it, as the modern internet and web tradition demands.

Two views:

 

  • Now if we use the crude analogy of text and search engine, we can regard the containing structures as the SEO, and the individual example as the text that we are searching.
  • For SEO, determining the precise nature of the text is the most important activity, while for the internet activity the close affirmation with the text is not important and paramount.

Thus, in buying affordable SEO packages, and website design packages to meet individual’s unique need and the demand the approach to web is a constant movement away from the interpretation of the traditional particular work and a parallel drive towards understanding the larger, practical structures which contain them.

These structures, as I suggested at the start of this section, are usually abstract, such as the notion of the literary or the information technology, or the nature of genre itself rather than ‘mere’ concrete specifics like the history of the text. Which, after all, we could quite easily find out about from conventional search engine.

Conclusion: The arrival of SEO on world scene in the countries caused a great deal of management as countries like America and England had traditionally had very little interest in large abstract issues of the kind traditional search engines wanted to raise.

The so-called ‘SEO revolution’ in studies in the present moment had promulgated the opposite to all this: it enjoined close study of the text in isolation from all wider structures and contexts: it was relentlessly ‘text-based’ and tended to exclude wider questions, abstract issues, and ideas. SEO in that sense turned studies on its head, and devalued all that it had held dear for around half a century, asking long-repressed questions.

10 Ways to Build Content Marketing Strategy

Content Marketing Strategy

Having a steady content marketing strategy is very important for business in the digital world because every penny that doesn’t hit the target is a penny lost and every time you hit the bull’s eye you create a stepping stone for yourself in the direction of success. Having a well thought out content marketing plan is the first step to online content marketing. You can use your digital content marketing to branch out and grow by finding a compatible partner or SEO service providers to share the content marketing strategy for B2B growth.

In order to build a strong content marketing strategy you need to make sure the content marketing plan is not haphazard. Especially of you have a content marketing strategy for B2B, you need to be extra professional so as to always have the upper hand in matters of decisions of service and profit.

The systematic ways of building a fruitful content marketing strategy

It all may seem very simple, and don’t worry, building an online marketing strategy is not rocket science. But you need to do the right things at the right time and that is the tricky part. Here are 10 ways in which you can ensure a good content marketing strategy for your business online and otherwise.

  1. Define the aim

This might seem obvious. You obviously have an aim in mind to be wanting to develop a marketing strategy around it. But you won’t believe how often a digital marketing strategy fails to convey the goals of the company. Your goal should be defined before you start developing the content marketing plan. Also, the content marketing strategy you choose should have some close relation with your aim so that your intentions are not vague, but crystal clear to potential takers. You can take the assistance of goal planning templates to keep yourself organized but it is best to make your own notes about it all.

  1. Determine the buyer persona

The persona research is simply getting to know more about your target audience. This too needs to be done along with the goal setting and not after, because they go hand in hand. The goal of your content marketing strategy may depend on the target audience as much as the audience you choose to target depends on the goal of the online marketing strategy itself. However, this is a step that continues being relevant throughout the life of the business. The buyer persona might change overtime and your business needs to adapt to these changes in order to thrive.

  1. Determine the content

Often people forget about the content of their website in the hullaballoo of the marketing strategy. This is weird apparently as the content should be the backbone of the entire content marketing strategy. But people do make the mistake of running after what they could get viral instead of focusing on what the target audience that has the potential of conversion, actually wants. Remember to focus on the target audience while determining the content. A thorough content audit should be the focus of every weekly content marketing plan analysis. Involve your people in it.

  1. Take time choosing the content management systems

You must have a content management system for the whole deal. Before you settle for one, try out all the top systems. It could be WordPress or HubSpot or anything you think suits the goal of the content marketing plan and customize it according to the tastes of the target audience. It is important that your online content marketing team is familiar with the system and  even better if your partner for content marketing strategy for B2B is also on the same system. Make sure you only hire a team that knows or can learn how to manage the system you opted for.

  1. Ensure effective CTA

A crucial step for a content marketing strategy is the call to action part. If you can keep your visitor hooked at the CTA stage, you get a lot closer to conversion success than you were just one click ago. Don’t keep the visitors hanging at this stage, give them something to look forward to. Give them something that they will have a reason to click.

  1. Visual content

Make the content visual. Not just lines after lines of text. Put the important text in a frame, use relevant images, attract people with some memes, walk the talk with some videos. This is how people will remember what you had to say even if they were hardly paying attention. Also, visual content is catchy and lowers bounce rate. This is an essential element of any content marketing strategy. Of course you know it. But it is not just about including visual content just for the sake of it. It is about putting forward the essential content in the visual form. The plain text takes a backseat.

  1. Go for miscellaneous content format

The same format of content makes the whole webpage or blog look boring. But you already know that. So, which formats should you focus on for a good content marketing strategy for B2B or individual success? Lists and ‘How-to’ guides are quite popular. You can imagine how readable a list is and how useful a guide post is. Apart from these, there is of course, the viral format. The GIF content format also spreads like wildfire over social media. However, for a fruitful content marketing plan, you need to target the right audience more than you need to go viral. Relevant topics in the GIF list or ‘How to’ format works best.

  1. Guest blogging

Having guest bloggers contribute makes your content marketing strategy shine. It makes your website superior to the rest. Of course, you need to choose relevant posts from appreciated guests. Otherwise it is all a vain desperate attempt.

  1. Follow the KPI

Measure the key performance indicators of your business and website before you set out with the content marketing campaign ideas. Though listed towards the end, this job shouldn’t be left for the end. Track the KPI before you set the goal for the content marketing strategy. Your digital content marketing strategy needs a goal and that goal is to get to a relevant campaign. Measure the traffic to choose the target audience initially. Measure the engagement to decide on areas that need focus once you start getting known. Measure the conversions to determine what is working for you. Keep modifying your content marketing plan according to the KPI.

  1. Promote your brand

Once you have done everything stated above, you need not feel ashamed to promote your content or brand on a whole. Use influencers, use social media snippets, share your content on large active forums. Just keep it relevant. Always remember, the target audience should be relevant.

If you follow these tips, and in the right order, your content marketing strategy is surely going to succeed. Don’t forget to add your creativity in your content marketing plan. Every online marketing strategy needs to follow certain rules. But every digital marketing strategy also needs its own flavours. So, don’t be afraid to customize. Following your instincts is good as long as they are in sync with the goal of your content marketing strategy for B2B or individual success.

5 Key Content Marketing Tips Every Business Should Follow

Content Marketing Tips

Content marketing has become so important that it is now considered central to SEO. Despite its importance, many businesses never use it to its full potential or never use it at all to reach their target audience. What makes content marketing stand out from most other forms of marketing strategies is that it helps generate organic traffic. The traffic is highly targeted and has exceptionally high conversion rate. Whether it is for marketing or selling your products, you should follow these 5 content marketing tips to improve your business.

1. Create a Blog for Your Business

Blogging is one of the most important content marketing tips for businesses. Blogging can become one of your leading drivers of new leads. It can be even more effective than the cold calls that your sales executives make every day. It is unlike many other traditional marketing strategies, because it can also help in nurturing and converting your leads.

However, blogging is not as easy as you may think. It is both time-consuming and requires some evaluation from time to time to make improvements. You will have to dedicate tens of hours every week to create and post new content, track results, and make adjustments.

2. Integrate Content Marketing into your Business Culture

The more high quality content you have, the higher the amount of traction your business can generate from it. Besides the traditional content marketing strategies, getting your employees involved in content development can help return massive dividends.

Most of your employees are already creating a wide range of content related to your business, everyday. For example:

  • Many of your employees are answering customer queries every day
  • Many spend all day comparing products
  • Many are talking about price
  • Many employees are solving your customer problems

Your employees have better opinion about different topics in your industry. what if they started becoming content contributors in your blog, social media, forums and elsewhere? Imagine the amount of information they can put online and the value they can bring to it.

Integrate content marketing into your business culture by providing a platform and adding a concept to your organization.

3. Create an Editorial Calendar

Adding goals and planning your content creation can helps you succeed with your content marketing strategy. Your business has goals and so should your marketing strategies. If you want to succeed with content marketing for business avoid posting blog posts and social media updates only when you have some new idea. Don’t leave your marketing to chance, create an editorial calendar.

The editorial calendar should let you plan the content on not just monthly basis, but also on annual basis. It should clearly mention what and when you will be writing and posting. There should be a calendar for your blog and for other off-page and on-page content.

4. Create Video Content

Content means much more than textual content. It also includes video. Every type and size of business will have something to show to their potential customers and existing clients.

Every video you create should have a purpose or a part in your overall content marketing strategy. There is no need for professional-grade video production. You can create simple but engaging videos about your products or services and share on social media and YouTube.

It could be product demonstration, how-to-use guides or anything that answers your potential customer’s needs.

5. Include Calls to Action in Content

When you create content for your business, it has a purpose. It has an ultimate goal, which may be to inform, sell, have something downloaded or sign-up for something. Whatever the goal, make sure to include call to action (CTA) in your content. The CTA should encourage the reader or viewer to move to the next step.

If you are selling something, a good content marketing strategy will be to take your visitors to the next step without screaming “buy” or “purchase.” There are many advantages of creating content that is less promotional and more informational.

Instead of adding calls to action to sales, the CTAs should be to get them to take the next step in the buying process.

So follow these 5 tips when developing the content marketing strategy for your business. When done well, it can be the most effective way to reach your target audience without having to spend a fortune.

Author Bio:

Author is an online marketing consultant and web designing specialist with over a decade of experience in Calgary and Greater Alberta Area. He recommends that content marketing should become an integral part of every business due to its power to drive high quality organic traffic.

200 SEO Ranking Factors [Infographic] You must Read

200 SEO Ranking Factors

Obviously you need your website to be seen first on the search results when anyone Googles your product or service, but how would you really accomplish that #1 positioning? SEO specialists talk about this apparently unfinishing conundrum each and every day, but as a matter of fact, there are a large number of variables that decide how a website page is indexed with regards to a specific keyword.

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Infographic by COALITION

What Makes a Great Content Marketer?

Great Content Marketer

Talking about a content marketer, his job is much more than an episodic blog post along with a glitzy title. A content marketer is solely responsible for a reporting calendar which might include research, case studies, blogs, tweets, videos, checklists, white papers, infographics, letters, emails webinars, web copy, presentation and several of other creative methods of communication.
To develop and promote amazing content is not a cake walk. It demands a lot to carry out a good operation. The most significant characteristic is the people included in that operation. Beyond their sets of skills and knowledge, wonderful content professionals display specific qualities which contribute to their triumph.

What Does It takes to be a Great Content Marketer?

Everything, every profession and every position demands qualities, traits and flairs which are apt for it. The same is the case with content marketers. A good marketer possesses the following qualities:

Refined Listening Skills

Great content marketing is not about performing what you wish. It is all about serving the customers first. In case you are a Content marketing agency, you have to understand that your customers come before your wishes.
For creating brilliant content marketing, one need to get inside the minds of his customers, he has to understand what they fight with and look for methods to help fix their plights. For doing such deeds, one has to listen more than he talks. It simply means both listening to the tests they face and listen to their feedback on a product or service, no matter how harsh it might be. This type of outside perspective is the key to stay on the right path. Moreover, customers are not only the individuals one has to listen to, one must listen to everyone who is doing prolifically great in his tasks.

Also Read: Content Marketing 5 trends that will shape 2017 

A Lot of Patience

Content marketing is not at all a race; it is a walk without a finish line. It is important to get comfortable with this reality. Though it is annoying to witness tactics which used to work get less effective, or trial with fresh things which fail, it is authoritative to understand that patience actually is a virtue when talking about performing content right for the long-run. Patience keeps the individual focussed and there is no scope of haste.

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Yes, in case you nurture this type of mindset, it shall help you evade exhaustion when things aren’t going the way you wanted them to be. In case you want to learn the heartbeats of content marketing, then you have to spend a considerable time on it. Patience has to be your great weapon to go through every situation successfully. Never forget that great things take time to build.

A Pinch of Curiosity

In case you are bored with what you have been doing, it reflects in your content. You have to get inspired and blend it up. Curiosity is going to serve you well in your endeavours. Just go on the footsteps of your curiosity.
A good content marketer should always be up for learning new things, expanding his sets of skills and examining different approaches. In the realm of content marketing, one cannot stick to one thing because it is dynamic in its nature. If you are stuck in a slot of past, you are already dead. So, always believe that there are better, more stimulating and more effective things you can do. And once you are convinced, go ahead with curiosity and find them out.

Confidence

It is significant to construct your confidence in the content marketing skills. Confidence is the tool to not allowing a grand failure eats you up. You should not forget that rewards never come to those who give up before they have even tried. They come to the ones who are not eager to allow their failures describe who they are.
So, remember constructing confidence in yourself and the team demands courage and boldness. A beautiful thing is that the swifter you bounce back from difficulties, the more your confidence increases. And once you are confident enough, you can certainly come up with dynamic and progressive ideas. 

Also Read: 2017 SEO Strategies – What’s Hot – What’s Not

Humility has a Central Place

There is very petite room for ego in the field of content marketing. In fact, the more willing a person is to be humbled, the more efficacious he would be. The more a person experiments and fails, the more he grows, even if it is quite humiliating.

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Actually humility makes a content marketer a better team performer and permits him to put his customers and brand before him. He becomes more open-minded and keen to engage with others. Such a quality not just makes you a good performer but also a more effective marketer.

A Proper Discipline

To maintain consistency and quality are important to an efficacious content marketing deed, but it takes so much of conscientiousness and diligence to maintain it all. Even when it sounds very hard, exasperating, or puzzling, know that the content still requires to be created. But remember it doesn’t mean that you should concentrate on quantity over quality just to uphold discipline. It actually means that you must work to manoeuvre and follow through.
Your discipline is going to take you a long path. So, never leave it behind. No matter how tedious or frustrating it is getting, an extra step, an additional move will certainly make you ahead of others.

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Conclusion

In a nutshell, no matter how established Content marketing services are, in case their content marketers are not dedicated, curious, patient and discipline, they cannot make a niche in the hearts of their customers. So, in case you are a budding content marketer, you have to nurture the mentioned qualities in you!

Guest Author Bio:  PARNEET MEHAR is a freelance writer from Los Angeles, CA. She has been working in an SEO agency india from past 6 years. In her spare time, she enjoys painting and making DIY crafts for family and friends.

Crafting Viral-Worthy Social Media Content Swiveled Towards Deeper Engagement

Running a small business today is far more complex than before thanks to the explosion of the digital world. Consumers use the Internet for practically every aspect of their lives –– from researching and planning to purchasing and decision-making. Social media has transformed the way businesses interact with customers– paving a whole new path for two-way communication and deeper engagement.

With so much dependency on the Internet, it’s clear that small businesses need to take the next step and embrace social media as part of their marketing efforts to reach out to more customers. But while it sounds easy enough, small businesses need to evaluate what they want to go viral on social media –– for a direct positive impact on the way they do business.

Why Do You Want Your Posts To Go Viral?

Having content go viral is the biggest dream every online marketer shares across the globe. The idea of millions viewing content is exhilarating and can make a tremendous impact on your bottom line. Videos, blogs, pictures –– they all have the potential to explode into brilliant business propositions, just by getting people to click the ‘share’ button on social media. A viral post can double or triple your customer base within a span of a few days –– you heard right –– just a few days! So what can you possibly do to make your posts go viral?

The first thing to remember is that there is no ‘set’ formula. But viral posts aren’t as random as you think. In fact, there’s a lot more to viral posts than pure luck. Some of the best viral social media campaigns have been derived through careful consideration, brilliant execution and ingenious planning. If you’re looking to make your business more scalable, follow these fantastic tips to make the best things you want go viral on social media.

Ignite Passion With Your Target Audience

Every brand or business should know their specific target audience before undertaking any social media campaign. There’s no point of creating content without specifically demarcating your target audience and age group, so that you can tailor social media communication to hone in on them. For example, if you’re a real estate agency looking to target millennials to your apartments, there’s no point of discussing about nearby retirement entertainment centres, is there?

The idea here is to ignite a sense of passion when producing content for your target audience. When content creates an emotional connection and ignites passion, you’ll notice your target audience responding positively to your posts. Emotion and passion compel customers to act –– if the content strikes a chord with people, they will share it with others. Incorporating passionate visuals and words into your posts will boost their chances of going viral.

Benefit From User Generated Content (UGC)

UGC has soared in popularity for creating viral posts in recent years. The concept helps you rely on your audience to develop and share social media content for your business. It gives your target the opportunity to feel connected to your campaign, which can make it extremely interesting. UGC aims to go beyond mere sharing and seeks to develop deeper engagement with customers through greater interaction. For instance, you don’t have to Tweet photos from your business. You can get users to generate their own pictures through your campaign, while promoting it simultaneously. Once others start to see the excitement, they’ll likely want to get in on the action.

Be Intent With Your Timing –– It Matters Big!

Timing of your content has a big impact on its potential viral-ability. For instance, if your product or service tides in with a major sporting or entertainment event – you must know how to integrate the two in your viral campaign, so that you can craft your content to perfection. Using the right hash tags and images go hand-in-hand with humorous and entertaining content, so don’t forget to integrate all these strategies in your effort to go BIG with your content.

Stay On Product/Brand

One of the biggest mistakes that many businesses make is that they forget to integrate their brand or product in their enthusiasm to create viral posts. Sure, you’ve got a humorous video and you’ve got a ton of likes. But if it has nothing to do with your brand or product, then chances are your sales remain stagnant –– and you’ve ended up spending a whole lot of money on marketing the video. Your content must resonate with your brand’s call to action when planning a viral social media post. Remember that one of the biggest elements that stand out in viral posts is a visual image; so use your product and brand wisely to etch them in the minds of your customers.

Remember that viral posts can happen by accident, but more often than not, they need meticulous planning. Let your small business win with these smart viral-worthy social media strategies.

Guest Author:  Author is a website design Calgary based consultant and Internet marketing specialist who works with businesses. He has years of experience in custom web design for small businesses and start-ups. He helps businesses exploit online marketing and incorporate different strategies that will improve their business. He is well versed with SEO tactics and will advise businesses on the best way to increase traffic to the websites.

How to Optimize Your Magento E-commerce Website

Optimize Magento E-commerce Website

Post By Editor:

Aarif Habeeb is a SEO Expert, Analytics and Digital Marketing Evangelist. He is a founder of Aarif Habeeb & Co. a Digital Marketing Agency. Over the last 3 years, Aarif has successfully developed and implemented online marketing, SEO, and conversion campaigns for startups and businesses of all sizes.


It is a known fact that in the purview of SEO platforms, Magento is considered one of the better search-engine friendly tools. To enhance the visibility of website especially to the potential customers there are a few excellent techniques that an admin can implement within Magento in search-engine results that can enhance their e-store rankings. These techniques are referred to Search Engine Optimization (SEO) techniques.

Magento was launched just 5 years ago but has already become the most used open-source e-Commerce base on the Internet. It has an active community of around 1, 50, 000 online sellers. Magento is quite similar to the off-the-shelf CMS tools, such as WordPress since it focuses on bringing web development to the layman. It helps democratize the tools of the programmer and the designer. It is quite different from designing and launching a new blog as it involves looking after an online retail business.

Online sellers these days require complete automation of the shopping and checkout process and at the same time regulate the promotions, inventory, design, customer service and logistics as well. To run an eCommerce website on Magento, means a lot of coding has to be done. However, there are certain parts of Magento, not very common, that request for greater customization.

SEO or Search Engine optimization is a key component of any online business and the most significant form of online marketing. Basically, it is the process of making your site rank higher in the search engines so that it is visible to larger number of visitors. So, what’s the specific role of Magneto in SEO? Don’t worry, we have the answer. Actually, Magento simplifies the task of SEO by helping the user to manage the manner of writing URL’s, creating images and handling links. The objective is to properly index the user’s site in the search engines.

Okay. Sounds great! So, now as you have installed Magento and also created your store, you are ready to begin optimizing your site for the different search engines. All you need to do from this point on is to go to the web configuration menu in your site’s Magento admin part. For this, go to System and then to Configuration in the admin part.

Firstly, set the “Add Store Code to URL’s” to “No”. This would make the product URL’s simpler to read by humans and search engines alike and also make it more compatible with third-parties like PayPal. Secondly, set “Auto-Redirect to Base URL” option to “Yes” to ensure all traffic goes to the same base URL. And, lastly here, change “Use web Server Rewrites” to “Yes”. After this, the “index.php” from the URL’s would be removed and they will become more search engine responsive.

Later, comes the next selection of the web configuration menu which allows the user to select their based URL preference i.e. “www” or “non-www” version of their domain. The preference should have been selected while registering the domain but it can be changed here as well.

As this process was already done in the previous menu, the user wouldn’t be redirected to their base URL. But, remember that this would be set as the default URL and would be automatically used by Magento henceforth.

Magento, will by default set the haeder to “Home Page” or “Magento Commerce” according to the version. The user is allowed to change this by entering System and then Configuration and go to the “Design” menu in the “General” part.

Getting interesting, Isn’t it! Now, you can add a default header to any suitable title and noting down the keywords while trying to rank the site higher. This is because search engines tend to assign higher priority to these keywords that come in the beginning. Another great option in Magento, is that the user can add their keywords to the title suffix and prefix. This would by default add these to the start or end of the headers of any page user creates which might not be a viable thing to do.

In similarity, the “Default Keywords” and “Default Description” does allow a user to put in keywords to these sections. In Magento, the user has a vast amount of options. For example, they can find the “Default Robots” drop-down menu just below the “Default Description” menu which further allows them to optimize their websites. To allow the search engine bots to index and crawl the website, you can set the “Default Robots” menu to “INDEX” and “FOLLOW”.

All done. Good! Now click on “Save Config”. However, this isn’t the completion of setting the Meta Descriptions and the header of the website. Some of the default pages such as “Home”, “Contacts” and “About Us” would be set and named separately depending on the theme chosen by the user. Not to mention, these settings would be automatically applied overriding the settings chosen in the Configuration menu. Pages such as these are placed in the “CMS” section in the top menu. Magento deals with the front-end design in a unique way thanks to the CMS pages.

As a Magento user, we advise that the user set such pages to be more search engine optimization friendly by going to CMS and then to Pages in the admin space. Now, you need to separately optimize all your pages. But, pay particular attention to the “Home Page” and the like as they are the ones which are likely to be more profitable in the search engines.

Under the option of “Page Title”, modify the words to be more SEO-friendly using correct keywords at the start. Next, go below to the “Meta Data” options and put your keywords and information just as you did at the previous step. Finally, click on “Save Page”.

While running an ecommerce website, the prospective customers are likely to land in from just about anywhere from the web. Don’t be afraid! Just follow our steps mentioned above, you would get deeper in SEO techniques and stay ahead in the competition, always.

X Target of A Landing Page

Guest Post By: Edgar Rider has published Educational posts for Teach Magazine, Artist Unleashed  and Modern Times Magazine . He has also written about social media for Grow Map and Duct Tape Marketing. Recently, he wrote a post for  Almost Done entitled Track The Social Media Stats Frenzy.

Target of A Landing Page

Thanks but no thanks. Has that ever been the first thought   after checking out a website and having a hard time getting through it. .  Have you ever looked at a page and within one moment decided this just doesn’t cut the mayonnaise. This is why Landing pages are essential for your marketing strategy.  Just remember it is the marketing call to action not your homepage.They are the first thing visitors land on after clicking and decide from there whether they want to learn more about your company product etc…

Some problems could be The images were unappealing and it’s to hard to navigate through. It was full of jargon that was hard to understand .

1.Basic Questions  About Page

The point is when it comes to a Landing Page “First Impression could be the only one”…

First, ask yourself some basic questions. What is your page about? Why should people go to it? What will they learn from visiting your site? Will they learn about the essential principles your company has to offer?. Can you make it easily accessible . Many experts say they make a determination on whether to continue with your website based on their initial impression.

Why take a chance impress with the first moment.

Let’s look at some sample amazing Landing Pages .

As you can see some have links to click on the first page that will lead you to

different informational  directions.

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  1. Coming Up With A Plan

Coming up with a X Target plan can be your way to become a heavily viewed influential website. SEO tactics and  meta keywords are important tools in getting potential customers to see your website.

There must be a comprehensive strategy planned detailing who  you think  will visit. This should be based on research . Who is your audience what is your specific purpose?

Let yourself  narrow the focus and remove the clutter when deciding the absolute essential information you want to divulge from the customers first click.

It is important that you began thinking about details  such as Optimizing your keywords.

This is a way you can Improve your conversion rate .

Some of the things to think about are  Search engine optimization,  Pay Per Click and what specific Social Media marketing platforms you might want to showcase on your beginning page.

Now when we get down to it you can see how effective your Stripped out page can be.

One key factor is setting conversion goals measurement of an action by a user on your site. Your page must show progress, views , shares and other statistics.

We  will also need to be concerned with understanding  Google Analytics tracks and reports such as website traffic

Just like the movie says ‘Show me the Prioritization chart’ .It shows you how to prioritize your time to make the most out of your energy and talents.

Focus on the Pay Per click network after all money needs to be coming in in some capacity.

This method provides

Make sure to pay attention to the Page visit . Who is visiting and how often are there comments feedback and  questions and respond promptly.

  1. More Indepth Analysis

Let us make sure we are also use Event Tracking which can be utilized to record user interaction with various website elements.

Also,  another important factor  to  consider is  the overlooked Social Media segmentation process . Demographic such as gender, region and income  and another type called  Psychographic which analyzes attitudes and behavior. The comprehensive guide on Quicksprout will take you through an extremely detailed process. So much info so and so little time to delve through. Take it one chapter at time .

Here is an extremely detailed website known for all things marketing so Start With Quicksprout Chapter 1.

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One thing you can look at is Your Sales Funnel. Hopefully, it is not going down the tube and leaking feverishly. The Top of funnel represents Marketing and middle of funnel is sales process and the end of it reaches customers. This represents the journey they go through to become customers. At any moment the funnel may leak. This article from Infusion Soft explains more about sales funnels.

As far as Landing page “generalities” spend time understanding the core basics “Awareness , Interest, Consideration, Intent , Evaluation and Purpose . These are essential to grasping your intended audience.

Start with a simple question ‘Which type of landing page to use?’

Also, be careful when developing your agenda that there is not a disconnect between Topic and Audience Expectation.

Also remember to spend time Optimizing  your e-mails as well.

These are all important things to consider when  developing the Anatomy of a Landing Page.

It is important that potential customers find your page when googling for certain information. SEO tactics are necessary to begin  narrowing search criteria towards your page.

Some important things to consider concerning Anatomy of a page . What will go on your main page?  What is your purpose? Main points of your service you would like to convey.

Decide on a Headline and the secondary headline .  Devote time Trust signals which are a  type of testimonials that prove results from customers or experts in marketing industry..

Most front pages need a Call to Action. In other words, what is the  immediate need for your product.

  1. Creating A Page Basic Tutorial

We will begin to discuss ‘How To Create a Landing Page.’

An easy place to start with is  the Landing Page manager . You can create one off Hubspot

In this section consider : What exactly is being offered? You should answer the question “What’s in it for me if I give you my information? “What are the benefits of the offer? You should explain why the viewer just can’t live without it.

Why does the viewer need the offer NOW? – You should create a sense of urgency around your offer.

How does the user get the offer?

Some other advice is as follows:

For those already immersed in a  serious business venture,  have the option of entering a Salesforce campaign that is easy to find  . Divulge in understanding what your customers purchase and understand their motivations. Spend time learning about their  age group and are they  male or  female . What is the predominant group you are after?

What is their occupation? Who needs to visit your page? What are the most likely ways to reach them?

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As far as a thorough explanation Hubspot explains creating a Landing page.

In this section, we can delve into more information about header and footer development. If you look on  certain part of your screen you can see the options such as Edit Head HTML and Edit footer HTML.

Hit that X Target of Customer intrigue so they will be hooked on what your company has to offer.

Everything matters and sometimes not getting things right the first time can be rather costly.

If you look at the structure of the Two Column decide other format capabilities or you can decide for No forum DM.

Under certain tabs we can look at the columns and headings listed as follows Basic Info , Edit Settings , Form, and  Title.

Of course equally important is where customers get a  chance to ask questions.

When you scroll down there is a  Question and Answer portion.

Developing your X Target is important and  marks the necessary  Landing for your page.

Even toward the end there is still more to consider .

One final idea is you can decide Publish Now or have it  Scheduled for later .

  1. Closing Thoughts

The reader just landed on your X target spot . Make sure you keep them intrigued and remembering why they just visited. Tip of the tongue usually  ends up with the widespread best promotion still which is called simply word of mouth marketing.  Get them to remember that page that  had something intriguing  about it that will draw them back.. Make it simple and easy to understand. If your page is designed well it will increase the chances of people delving further into all information.

Now you are ready to reel that customer in with an unbelievable first experience. It is clear that you now have the X part down pat  which makes  Marking the Target Landing Spot all that much easier.

2017 SEO Strategies – What’s Hot – What’s Not

About The Author:

Guy Siverson – Author, Blogger and Online Marketer. He has been a celebrated Online SEO Marketer since the early 90’s.  Guy’s greatest joys are his family, friends and inspiring others endeavoring to enhance their own understanding of online marketing via guest blogging, coaching and speaking engagements. – 702-439-4766

2017 SEO Strategies

SEO – search engine optimization.

It is still alive.

Though it has certainly changed from the early days.

Search engines want to provide the highest quality work to their audience.  To that end organic marketing strategies that were meant to game the search engines don’t receive the same attention that they once did. Continue reading “2017 SEO Strategies – What’s Hot – What’s Not”

7 reasons why the .com domain is still the top domain

.Com Domain Name

Guest post By: Mobile App Developer Los Angeles Team

Why this domain is so valuable? And, more importantly, why the .com domain can defend its exceptional position among the domains even today so confidently?

  1. The .com domain is one of the oldest domains ever

The .com was already introduced on 01.01.1985. During this time, most of the contemporaries did not even know that there is anything like the Internet at all. This is now over 31 years ago, and from today’s point of view simply unimaginable.

  1. The .com domain is the most widely used domain in the world

Within the past 31 years well over 115 million domain names with the ending .com have been registered. The .com is thus the most frequently used top-level domain in the world – and by far.

Also Read: 5 Reasons Why You Should Now Register a  .blog Domain Name by Mobile App Developer LA

  1. The .com domain is one of the first generic domain extensions

Although the award was originally reserved for US companies, the.com domain is not a country-specific domain, .in, the country-specific domain translation for India, or .co.uk, for united kingdom, etc. The .com domain was from the beginning a generic domain, whereby .com as abbreviation for commerce or commercial.

  1. The .com domain is the most popular business domain worldwide

The rapidly growing number of registrations – whether in Asia, Europe, Africa or South America – has pushed the number of domain names with the ending .com to a three-digit million mark within a few years. Many companies, institutions, associations and self-employed – but also private individuals – run their website under a .com domain.

  1. The .com domain has an excellent reputation

While it is practically self-evident for globally operating companies to address their Internet presence via a .com domain, many small and medium-sized companies as well as freelancers (eg creatives such as web designers, graphic designers, photographers or other service providers) also benefit from the high reputation that a .com domain has. Because a .com domain name implies for many Web users already by their ending that the relevant website must be a professional or business presence.

  1. The .com domain is the number 1 for the addressing of international web sites

When it comes to publishing an international (mostly English-language) version of their own website, one generally uses .com domains around the world. Provided the domain name is still available with a .com domain name. Which is due to the great popularity of com domain names ever more rarely.

  1. .com domain names have an exceptionally high sales value worldwide

Rare goods are highly traded. This market law applies particularly to .com domain names. A glance into the portals of domain traders shows: .com domains are above-average valuable and regularly achieve significantly higher prices at domain auctions. A good domain name with a .com domain name can also prove to be a worthwhile investment for you from this point of view.