5 Google Search Engine Algorithm Insights to Help Improve Your SEO

Google Search Engine Algorithm Insights

There are many digital marketing opportunities available to businesses in 2018 to experiment with and create new leads. Email marketing, Website Visitor tracking software, Google AdWords, retargeting etc…Are all massively exploitable routes. Alongside these are the powerful emergence of Search Engine Optimisation.

Constructing a wonderfully functional website with creative, appropriate and strong quality content is a challenging task. Even more challenging is getting it into view of others and ranking high up in the various search engines.

The only way which the hard work you have put into the website will be paid off is when the website gets an excessive number of views.

The more improved the ranking of the website in the search engine, the greater the potential volume of views and shares will become. Therefore impacting significantly on your businesses awareness, visibility, lead generation, sales and ultimately business growth.

Once the site achieves a respectable position in the search engine, the task to defend the position or to improve the ranking role comes into question.
Because there is so often vast amounts of competition, it’s important to keep on top of your business competitors and sustain the position or come up with new ways to keep ahead of the game.

A few general factors that will help improve the website or contents position in search engine are listed below:

  1. Engaging Content: The content provided on the site should be engaging so that the reader’s interest is maintained. Good content has got the maximum probability to be liked, shared or viewed and will not bounce. It will entice and encourage further activity via a call to action.


  1. Up-to-date Information: The content on the website has to be up-to-date and accurate. The site can be updated on a regular basis to eradicate the common mistakes. Continuous updating of content also maintains the content freshness and updated content quality.
  2. High speed of the Website: To ensure the interest of the viewers visiting the website, it should be kept in mind that the functioning of the website should be smooth and of high speed. Interruptions can cause the visitors to lose interest.

There are many such ways that can be pointed out in order to improve the position of a website in search engine result page.

After the website has been updated, content is also of good quality and is engaging, the speed of the website is also up to the mark, now it’s the time for Google’s algorithms to start it’s role in helping improve your business Search Engine Optimization.

Google Algorithms To Help Improve Your SEO

The Google algorithm provides us an overview of the how our website is actually ranking in the search engine. It tells us about the quality of our content (Google hates and penalises low quality / spam / clickbait content),  and the authority of our site.

But one should be aware of the fact that the Google Algorithms keep changing and updating over a certain period of time – it may be monthly, yearly or sometimes it’s updated weekly too. So you should always be ready to adapt and prepare yourself with its changes and frequent updation.

However, most people find it irritating but on the other side there are some people who even find it challenging and exciting. So I would suggest you should also accept to indulge yourself with the changes and adaptations of the Google Algorithms.

When the algorithms are updated, there are chances that your website’s ranking might drop or rise temporarily. SEO is always subject to fluctuation – it is simply the nature of the beast.

Here we will see five Google Algorithms that you must consider to improve your SEO.

  1. Hummingbird: The tool designed by the Google is in use since September 2013. It has been designed to focus on how precise and natural is the meaning behind each and every word. Hummingbird intents to focus on every word, spelling, meaning, sentence formation rather than focusing only on the word.

    This tool helps in a better formation of the sentence that can create a lasting impact on the viewers and hence make the sentence formation powerful.

  • humming.jpg


  1. Google Panda: Google Panda is an algorithm which assigns a quality mapping to the content web pages. It has been in use since Feb 2011. With this algorithm, the pages with low content quality are mapped below and the content with good and fresh quality is mapped over the top.

    The algorithm helps the engine optimisation with intellectual content with no repetitive lines or copied contents. The utilisation of keywords plays the vital role in making the content stand out and highlighting the contents.

  2. Google Pirate: This was designed in August 2012 to prevent the copyright infringement from ranking well in Google. Mostly the well-known websites are affected by this as their content are made available at lower cost or for free. This affects the business of well-known sites on a very large scale. But Google Pirate has made that easy by ranking these sites in lower possible rankings and hence giving priority to the original ones.


  1. Google Mobile: Google’s mobile algorithm is one of the interesting ones introduced in April 2015. It helps the sites with mobile-friendly links or pages to rank at the top of the mobile search making visitors as well as the sites beneficial to each other. Now since in this world where technology plays the vital role and everyone uses the shortcut method by using mobile phones, this algorithm plays a hugely important role.


  1. Google RankBrain: We can say that Google RankBrain acts like an artificial brain for Google. Launched recently in March 2017, it helps in understanding the queries behind the searches and gives the best possible results over the top. We can say that it identifies the relevant words and provides the best search result.

    This gives us the view that the content written could be an easy, understandable language so that visitor finds interest in the content. While searching, the words used can be visitor friendly as a result of which one can gain maximum likes or shares.

    With this, we conclude that Google algorithm does help in improving SEO but the fruitful results can take a couple of months. So one should not be demotivated, as its a level by level process that gives positive results after completion of each stage and this requires a patience.

author.jpgI am a content writer at Whoisvisiting.com, whilst also involved in marketing activities including email, social and SEO  – I have various experience in sales and marketing environments, working for startup companies and in the PR industry.


New Upcoming Trends In Digital Marketing 2018

Generating the maximum amount of business is the ultimate goal of all companies, firms, individuals, SEO professionals, etc, involved in the web-based business. For this, they have to optimize the websites with the latest SEO tricks and adopt all possible changes that are taking place in the world of digital marketing.

New Digital Marketing Trends To Follow In 2018

As a matter of fact, frequent Google Algorithm updates, the introduction of new software and hardware in the market, rapidly changing mood of website visitors, etc, make the search engine optimization highly volatile and complex. Therefore, website admins/owners need to follow the latest trends in digital marketing to stay ahead of their competitors and achieve the ultimate goals of their businesses. If you are planning to rock the digital world in 2018, there are some digital marketing strategies (mentioned below) you should follow-


  1. Mobile First Approach In Website Creation And Optimization

A larger number of tech-savvy people around the world use desktop computers and laptops to browse the internet. If you are a person who frequently moves from one location to another, you find it very difficult to access the Internet on desktop computers/laptops wherever you go.

In last a couple of decades, technicians have made it possible to browse the internet on different mobile devices.

Because of ease of mobility and transportation, today’s tech-geeks browse the internet through mobile devices. The use of mobile phones (for internet browsing) is so rampant that it has now surpassed the desktop computers. It has made it essential for all website owners to pay special attention to the traffic coming from the small screen.

In 2018, internet browsing through mobile devices is likely to grow up to a great extent. So, you must create and optimize websites with the mobile first approach.

In simple terms, Mobile First Approach= addressing all needs of mobile visitors to your website at first. Just make your website responsive to all mobile devices and optimize it very well with effective SEO tricks. This will help your website to appear prominently on the first page of all search engines (when accessed through mobile devices), allowing you to generate leads/sales in quick successions. But, never ignore desktop visitors. They also give a substantial amount of business every day.

SEO practice a proposition of priority-based search to one’s need

  1. Demand For Unique Content Will Soar Significantly

Just see the following chart to understand the importance of content for websites:


Key Elements Of A Website Status
Website Design & optimization Ok
Availability of products/services Ok
Dealing with customers/clients Ok
Generation of quality content in sufficient numbers Unavailability of the required content at most of the occasions


If you see the above chart carefully, most of the website owners face the acute shortage of quality content at all the times. As a matter of fact, content creation is a creative work which demands a lot of research, assessment, drafting of user-centric words/sentences, injection of facts/figures/relevant images/links of good content, proofreading, editing, etc. So, you must get ready for higher demand for quality content in 2018.

You should hire a professional content writing firm to fulfill the rapidly growing demand for SEO optimized, meaningful, and quality content. In case, you have budget restrictions, just use tools to create the quality content. However, content created by humans is more authentic than that of tools.

5 Little Known Reasons Why Your Social Media Marketing is Failing

  1. Optimize Your Website For Voice Search

In today’s fast and modern life, several distractions of life (family members, friends, traveling, illness, etc,) keep individuals away from the internet. Even the hardcore Internet addicted persons miss the luxury of the net for many days. When they come back to the internet once again after finishing their daily life activities, they don’t want to type several words/phrases to look for the desired information/products/services. They opt for Voice search for the same purpose.

In voice search, a user gives a voice command to the search engine and get the desired info. It is perhaps the easiest and quickest way to find the much-needed products/services/info on the web. You can’t neglect the huge importance of rapidly growing trend of voice search, as reflected by the following chart:


Time When People Love To Use Voice Search Percentage
While driving cars 52.8%
While doing important works 21.3%
While watching Television 7.5%
While cooking food 5.5%
While taking exercise 2.6%
While taking bath 2.3%
Roaming around with friends and family members 0.4%
While sleeping 0.2%

How to optimize your website for Voice search?

If you optimize your website for voice search, a significant amount of business is likely to come in your way. Here are some tips using which you can optimize your site for voice search:

  • Use commonly spoken Words/phrases in your content,
  • Update the FAQ page on your website,
  • Make your website mobile friendly and
  • Pay importance to local SEO.

200 SEO Ranking Factors [Infographic] You must Read

  1. Virtual Assistants Will Be The Key For Lead Generation

Website owners must know that all individuals that visit their sites on a daily basis are not hardcore tech-geeks. They may be ordinary people, students, teenage boys/girls, older individuals, etc. All these are not familiar with the technical terms of your website and need a virtual assistant to answer their genuine questions and help to find the required information/products/services. If your website has no virtual assistant, it is possible that you will lose a lot of business coming from them.

Therefore, just attach a chatbot to your website and reply the visitor’s questions easily and swiftly. This will increase the credibility of your brand and reward you with several chances of lead generation.

  1. Website Speed Still Matters A Lot

Website loading speed is extremely important when you strive for success in digital marketing. In fact, modern internet users don’t have the patience to wait for website/websites load on their devices. They love fast loading websites and hate the slower ones. Slow loading websites are disliked by both search engines and users alike. Google will not prefer your website (while displaying results to visitors for the entered keywords) if it is slow. So, your web-based business starts to plummet little by little.

So, just make your website faster if you want to stay in the game of online business. You can do the following in this regard:

  • Use a good-quality server,
  • Clear unnecessary website database regularly,
  • Use a CDN to reduce the number of HTTPS requests to your site’s main server,
  • Implement website caching, etc,
  1. Video Marketing Will Attract More Visitors

A good number of tech-savvy people don’t want to go through the text content. They prefer video content to grasp the subject matter quickly and respond accordingly, such as buying premium products/services, generating a request for specific services offered by the entrepreneurs, subscribing for newsletters, etc.

Therefore, you must be serious about video marketing in 2018. Just create helpful videos for all products and services and add them at appropriate places on your website. This will help you to catch the attention of potential customers easily and decrease the site’s bounce rate significantly.

  1. Social Networking Sites Will Bring More Business Opportunities

Today’s tech-savvy individuals use different social media websites to communicate with their near and dear ones, share photos/videos, and stay in touch with people living in remote areas. Just look at the picture to know the rapidly increasing use of social media websites:

And the good thing is that social media users are increasing rapidly with each passing day. So, the availability of a large audience on different social media websites encourages digital marketing professionals to promote products/services among social media users and generate leads.

Social media optimization has always been a key factor to gain higher ranking in Google search results in recent years. This trend will continue in the next year too. So, pay attention to SMO and reap its benefits. Some effective tips for SMO exercise:

  • Use all leading social media channels for your SMO activities,
  • Share your website content on different social media sites regularly and request users to make them go viral as far as possible,
  • Craft concise and user-centric content for social media posts. This will encourage individuals to follow your brand on social media channels and provide you business opportunities,
  • Conduct live streaming to take questions directly from your fans/followers and answer them on the spot. This will increase the credibility of your brand up to a great extent. Soon, you will see a sharp enhancement in user-engagement.
  1. Focus On Growth Hacking

All individuals who are engaged in the web-based business, always look for ways to increase their business and profit margins. As SEO is full of uncertainty, you can’t sit idle even if your website is performing well in Google search results and business opportunities are coming your way. Just a single update in Google’s algorithm can upgrade/downgrade your site’s ranking and the volume of business you are generating.

So, don’t take rest at all. Just find the new ways of growth hacking.

In fact, growth hacking is a way of finding new tricks and ideas to make your products/services popular among the targeted audience and increase their sales up to a great extent. If you run a service based website, you can try the following growth hacking tips:


Growth Hacking Tips Benefits
Going through SEO related websites regularly Familiarity with the latest SEO tricks
Analysis of competitor’s websites To sustain in business and attract more customers
Using Rigorous Metrics for measuring the site’s performance A lot of improvement in SEO exercise
Creation of Cross-functional Teams A sharp improvement in the output of your SEO efforts

Concluding Remarks

Trends and tricks of SEO keep changing from time-to-time. These are some important digital marketing trends that are likely to rock in 2018. Just follow them and rule the WWW.

What Makes a Great Content Marketer?

Author Bio:

This article is drafted by David. He is an expert digital marketing professional working with WordSuccor Ltd – a WordPress Web Development Company. He has 10 years of experience in website optimisation and lead generation. Just follow him on FacebookTwitter, and Google plus to go through his tech articles easily.



Digital marketing is all about promoting your product via all the possible electronic methods. It might consist world wide web, email marketing, text messages, online advertisements, pay per click etc. To connect with right audience, you need to concentrate on the areas, where their maximum focus is in. In order to completely blend with the concept of digital marketing, it is important to get known with its features and importance. Unlike traditional marketing, real time scenario is its favourite path. Regardless of your company’s worth, digital marketing promises to fetch the right customers for you. Success rates are quite higher in the digital marketing. The only difference between a successful and a failed business is the conversion of traffic into sales. Not everyone who goes through your site is adding to your sales. Perhaps, digital marketing is the technique of attracting right customers to your site. Let’s have a close look on the functions of digital marketing. It would take you through its importance.

  1. BUILD UP STRATEGIES WITH DATABASES – with the help of digital marketing, you can build up numerous strategies to maintain your site. You can go through the number of views you received in 24 hours. There are many factors which digital marketing can take you through, which are –
  2. Count of people visiting your site.
  3. Their geographic location.
  4. Traffic count from different gadgets.
  5. Variation in traffic rates.

This move helps one to prioritize the social channels and improve your moves. The real time data provided by SEO company in Delhi or outside helps in the analysis of the effect of your marketing strategies. You can invest in the valid strategies only.


  1. CALCULATING ENGAGEMENT – imagine yourself printing a brochure and distributing it to the audience. At the end, you will be unknown to several factors such as – how many people liked it? What was their reaction to your firm? You cannot determine the nature of impact people gave on it. Digital marketing helps to calculate the engagement of the customers. You can even gather the reaction of audience they gave upon your content.

After analyzing the content which is more appreciated by the people, you have the option to emphasize on it by promoting it with all possible permutations and combinations which is also known as Content Marketing.


3. ENHANCED RATES OF CONVERSION – till traffic arriving over your web page doesn’t gets converted into sales, all your efforts and tactics go waste. Or else, you can define success to the conversion of traffic to sales in the terms of digital marketing. Since it is said that digital marketing offers more conversion rates, people are streamlining the concept of digital marketing to their business. You can further make use of many tools and techniques such as – email marketing, search engine optimization etc. It allows quick and effective communication with the targeted audience.


4. COST EFFECTIVE PLATFORM – since digital marketing requires less capitalization, it is treated as one of the most cost effective platforms. Many of the respondents claimed that digital marketing has helped in fluctuating their budget up to 40%. You can boost up your customer engagement. It would allow you to share the content such as schedule and time at one go. Without having much of resources small businesses can indulge with multiple customers of their taste. Digital marketers are in benefit of cost per lead as compared to other channels of marketing. This platform keeps the potential to completely remove the reliability on traditional marketing.


5. BETTER REVENUE – higher conversion rates are equally responsible for higher revenues. In terms of good generation of revenues, digital marketing has a big role to play behind. In expectancy to higher conversion and better revenues, small and average enterprises tend to completely rely on this channel. Google has claimed that one has 3.3 times more chances to earn better revenue than those who do not choose digital marketing as their platform. In order to expand your workplace, there is nothing better than this platform.


6. REACHING THE RIGHT AUDIENCE – digital marketing emphasizes on helping to reach the business men to right audience. Or you can say this channel helps in connecting with the targeted customers. Targeted customers are the one who can add upon to your sales. While interacting with the right customers you can get an insight of what your customer needs from you. This can help you up in setting the right moves towards your goals. Where as, in traditional marketing it is next to impossible to connect with all your customers in one go and define their requirements and expectations. This vital information leads to development of good relationship between developer and stakeholder. In order to a good business, loyalty and trust of consumer is more importance. Other social channels fail to recognize these key factors to success.


7.CATERING TO MOBILE CONSUMERS – according to a research, Americans keep their phones along with them most of the times. It simply means that digital marketing is catering to the mobile consumers. It is appropriate time to make a step towards mobile customers. They can help you in growing and expanding their business up to 20%. mobile customers have proved themselves to be an alternative for laptop and mobile users. Most of the Mobile App users turn out to be the people who convert sites traffic into actual sales.

8. BRAND REPUTATION – attracting targeted customers reveals the power of digital marketing. This nature of audience is already prepared to purchase in your product, service. Least chances, in knowing about your brand and engage with it for their future needs. There are plenty of SEO services in Delhi that makes sure what you promise to your customers is delivered according to that. The satisfied customers tend to discuss about your brand to their circle. As estimated, your brand will earn a certain level of reputation and move one step ahead in reaching its target. It will open up the doors for new opportunities and much more. As soon as you increase the reliability of your site, you tend to gain trust of your customers more rapidly.


9.CUSTOMERS CAN TAKE FAVORABLE ACTION – unlike traditional marketing, digital channels can make use of technology and let people take favorable action towards their brand. This favorable technology might lead to registration, fill attractive forms, provide their contact number, feedback or download their brochure. This move is clever enough to convert traffic into sales. Specifically known as “Calls to action”, it determines that what customer should do next. In order to make calls to action successful, customized buttons, optimized forms, color, patches are taken care of.


11.SURITY OF ONLINE SURVIVAL – it is a very normal thing if a customer enters your store, precisely looks over something, tampers and leave. Same goes to the digital channel. This marketing ensures not necessarily a lot of not worthy traffic but some group of highly targeted customers. These highly targeted ones are those who increase your conversion rate. Your business would definitely exist online if you keep on adding highly recommended customers to your site. Digital marketing is the platform which at least ensures your existence over internet especially in the market where you don’t have even a place to stand.


12.IMPROVEMENT IN OUTREACHING THE CUSTOMERS – traditional methods involve outreaching the crowd via newspapers, television etc. But in the world of artificial intelligence, everybody relies over internet even for their basic needs. Unlike traditional methods, digital marketing doesn’t bound itself to a particular geographic location. After many reports and research, if you aren’t making use of digital marketing to promote your brand, you are loosing many opportunities which can take you out of your imaginations. Digital channel is the best path for your publicity. And all this is possible by few clicks and an innovative mind. Your strategy strengthens and you can outreach the suitable people.

13.AN EYE ON COMPETITORS – keeping a close eye on competitors is considered as vital as focusing on your own strategies. You should be aware of your competitors, it would reflect the position of your brand in the market. You can take help of your experts and look into the tactics of your competitors. Where as, in any other mode of channel, this is not possible. It becomes next to impossible to determine your position in the market. You have to gather resources and after that you still aren’t sure about your market value.


So these were some of the benefits of digital marketing which not only reflect its importance but make you aware about some facts which you were unknown to. With the help of digital marketing you can make some of the correct and important decisions of your business without any thought of uncertainty. There is just a line between success and failure, this line either can be crossed or remain untouched and all the difference lies in your marketing strategies. So before involving with any other channel keep digital marketing in your mind and then choose one.

Useful Guide to Make Sure Your Website is Bug-Free

Every website or application that is created will have bugs in the long run. It’s a bitter truth every website owner is acquainted with. If a website is infected with bugs, its overall performance is diminished in a short span of time and its owner starts to experience loss sooner or later.

When you operate a website which receives lots of traffic every day, bug tracking and its total annihilation become essential after some period of time. If you want to keep your website bug free and make it safe and reliable for users, just follow the below-mentioned tricks-

1. Make Use of Authentic Code

While creating a website or its pages, web designers take care of a number of factors among which code holds great significance. A well-coded website performs well on WWW. Whenever you develop a new website or its pages, you don’t need to start everything from scratch. There are several libraries from where you can get free code snippets to complete your web development projects. Trustworthy libraries have authentic and bug-free code in most of the cases. It helps you to keep your website allot from heartbleed bugs right from its start.

2. Check All Links on Your Site

Links (both external and internal) are important for website success. It helps visitors to find content easily on your site. It also notifies Google that your content should be added in its search results. In recent years, many SEO professionals have intensified SEO activities as a part of inbound link building practice to generate more business opportunities.

If your website has too many broken links, Google may consider it as unimportant for visitors. It also frustrates visitors when they visit a link and find nothing. So, you must track and eliminate all broken links from your website. In case, you want to eliminate broken links from WordPress sites, you can use helpful WordPress plugins to complete the action quickly and easily.

3. Use Debugging tool

Although developers can eliminate bugs from website manually. But, it is a time-consuming and monotonous way to solve the bugging problem. They can use a powerful debugger to eliminate bugs from websites easily and quickly. For example- if you want to debug WordPress websites, you can use WordPress debugging Plugins.

4. Update Your Website Regularly

If you operate a website with WordPress CMS, then it becomes extremely important to update your site’s software, theme, and plugins from time-to-time. It will help you to deal with a wide range of security vulnerabilities and thwart off cyber attacks successfully. The updated version of WordPress software, themes, and plugins have the latest patches and additional security features which keep your site safe and sound.

5. Pay Attention To Your Site’s Security

Website security is one of the most important topics that give the sleepless nights to most of the site owners. Even a single attack on your website can make it go offline, cause mayhem among your customers/clients, and give a great blow to your web-based business. It is very difficult for entrepreneurs to win back the trust of customers/clients once their site is compromised by hackers.

Therefore, you should several steps to keep your website safe. All these measures will help you to combat bugs effectively.

6. Check Your site’s Compatibility With Different Web Browsers

Tech-savvy people use different web browsers to access websites, such as Google Chrome, Internet Explorer, Mozilla Firefox, Opera, Yandex, Safari, UC, etc. You must test your site’s compatibility with all of these leading web browsers. This will help you to track most of the bugs that pop up on your website in a browser compatibility test and eliminate them successful. In order to perform this action easily and effortlessly, you can use Cross Browser Testing Tools. All these tools will help you to ensure that your website performs uniformly on all leading web browsers.

7. Get Your Code Analyzed From Project Managers

Several Tech-savvy individuals adopt coding as their first career option. In the initial stage of coding, they make a number of mistakes while coding websites or its pages. Even a single mistake in website coding can invite bugs. If you a coding newbie, just get your code reviewed by your seniors. This will help you to learn the ifs and buts of the complex coding practices and create a bug-free website easily.

8. Check Your Site On Several Devices

People access websites on different electronic gadgets, such as PC, iPad, tablets, notebooks, laptops and mobile phones. Therefore, you need to test your website for several devices and make sure that it performs uniformly on all those devices without any hassle. In order to complete this work easily and quickly, you can use .

9. Request Users To Report Abnormal Activities And Errors

No matter how careful you are about your website, unexpected errors and abnormal activities take place on your site, such as automated entries in the comment section, a sharp increase in website traffic, etc. Therefore, you should design your website in such a way that they can easily report usual activities and errors on your site. This will help you to combat the bug problem effectively and keep your site safe.


Bug-free websites are the sole target of web developers and site owners. They can use the above-mentioned tips and suggestions to make their websites/applications bug-free.

Author Bio:

This article is written by Brandon Graves. He is a web designer, SEO consultant and WordPress expert working with HireWPGeeks.com. He helps entrepreneurs to achieve their ultimate business targets with web development, conversion services like HTML to WordPress conversion, PSD to WordPress and online marketing procedures. To receive instant updates, follow him on Google Plus.

SEO practice a proposition of priority-based search to one’s need

The priority principle of meaning in SEO

SEO is now a days a movement all over the world. It is difficult to boil SEO down to a single ‘bottom-line’ proposition, but if forced to do so I would say that its essence is the belief that things cannot be understood in isolation – they have to be seen in the context of the larger key word practices that optimize the search engine.

They are part of the practices hence the term search engine optimization. Internet was imported worldwide mainly in the current decades and attained widespread influence, and even notoriety, throughout the world.

Many companies hire agencies for their SEO Services, If you are searching for the Agencies in India, there are many companies those can provides affordable SEO  Services in India

The structures in question here are those imposed by our way of perceiving the text and organizing experience rather than objective entities already existing in the external world.

It follows from this that priority given to a text is the kind of core or essence inside internet: rather, meaning is always organized on the basis of priority principle in SEO practices.

Meaning is always an attribute of internet practice, in the literal sense that meanings are attributed to the internet by the human mind, not contained within them.

But let’s try to be specific about what it might mean to think primarily in terms of SEO when considering in terms of a particular kind of text.

Imagine that we are confronted with a text of information technology, let’s say.

Our immediate reaction as SEO practitioner would probably be to insist that it can only be understood if we first have a clear notion of the genre which it presents.

Any single text is an example of a particular category, and the category and the example relate to each other rather as a phrase spoken in English relates to the English language as a structure with all its rules, its conventions, and so on.

In the case of information technology text, the relevant genre is the technology, a technological discipline dating from the current period in which the approach of the SEO must be targeted at representing the particular information of that category.

But the category, in turn, can only be understood with some notion of the concept of phrases, key words, meta description, feature image and, further, the Information technology discipline being a IT text, presupposes a knowledge of what is entailed in the conventionalized form of utterance known as information technology.

These are just some of the structures which SEO is part of. You will see that how your SEO based approach’ is actually taking you further and further away from the text, and into large and comparatively abstract questions of information, history, and philosophy, and closer and closer to it, as the modern internet and web tradition demands.

Two views:


  • Now if we use the crude analogy of text and search engine, we can regard the containing structures as the SEO, and the individual example as the text that we are searching.
  • For SEO, determining the precise nature of the text is the most important activity, while for the internet activity the close affirmation with the text is not important and paramount.

Thus, in buying affordable SEO packages, and website design packages to meet individual’s unique need and the demand the approach to web is a constant movement away from the interpretation of the traditional particular work and a parallel drive towards understanding the larger, practical structures which contain them.

These structures, as I suggested at the start of this section, are usually abstract, such as the notion of the literary or the information technology, or the nature of genre itself rather than ‘mere’ concrete specifics like the history of the text. Which, after all, we could quite easily find out about from conventional search engine.

Conclusion: The arrival of SEO on world scene in the countries caused a great deal of management as countries like America and England had traditionally had very little interest in large abstract issues of the kind traditional search engines wanted to raise.

The so-called ‘SEO revolution’ in studies in the present moment had promulgated the opposite to all this: it enjoined close study of the text in isolation from all wider structures and contexts: it was relentlessly ‘text-based’ and tended to exclude wider questions, abstract issues, and ideas. SEO in that sense turned studies on its head, and devalued all that it had held dear for around half a century, asking long-repressed questions.

10 Ways to Build Content Marketing Strategy

Content Marketing Strategy

Having a steady content marketing strategy is very important for business in the digital world because every penny that doesn’t hit the target is a penny lost and every time you hit the bull’s eye you create a stepping stone for yourself in the direction of success. Having a well thought out content marketing plan is the first step to online content marketing. You can use your digital content marketing to branch out and grow by finding a compatible partner or SEO service providers to share the content marketing strategy for B2B growth.

In order to build a strong content marketing strategy you need to make sure the content marketing plan is not haphazard. Especially of you have a content marketing strategy for B2B, you need to be extra professional so as to always have the upper hand in matters of decisions of service and profit.

The systematic ways of building a fruitful content marketing strategy

It all may seem very simple, and don’t worry, building an online marketing strategy is not rocket science. But you need to do the right things at the right time and that is the tricky part. Here are 10 ways in which you can ensure a good content marketing strategy for your business online and otherwise.

  1. Define the aim

This might seem obvious. You obviously have an aim in mind to be wanting to develop a marketing strategy around it. But you won’t believe how often a digital marketing strategy fails to convey the goals of the company. Your goal should be defined before you start developing the content marketing plan. Also, the content marketing strategy you choose should have some close relation with your aim so that your intentions are not vague, but crystal clear to potential takers. You can take the assistance of goal planning templates to keep yourself organized but it is best to make your own notes about it all.

  1. Determine the buyer persona

The persona research is simply getting to know more about your target audience. This too needs to be done along with the goal setting and not after, because they go hand in hand. The goal of your content marketing strategy may depend on the target audience as much as the audience you choose to target depends on the goal of the online marketing strategy itself. However, this is a step that continues being relevant throughout the life of the business. The buyer persona might change overtime and your business needs to adapt to these changes in order to thrive.

  1. Determine the content

Often people forget about the content of their website in the hullaballoo of the marketing strategy. This is weird apparently as the content should be the backbone of the entire content marketing strategy. But people do make the mistake of running after what they could get viral instead of focusing on what the target audience that has the potential of conversion, actually wants. Remember to focus on the target audience while determining the content. A thorough content audit should be the focus of every weekly content marketing plan analysis. Involve your people in it.

  1. Take time choosing the content management systems

You must have a content management system for the whole deal. Before you settle for one, try out all the top systems. It could be WordPress or HubSpot or anything you think suits the goal of the content marketing plan and customize it according to the tastes of the target audience. It is important that your online content marketing team is familiar with the system and  even better if your partner for content marketing strategy for B2B is also on the same system. Make sure you only hire a team that knows or can learn how to manage the system you opted for.

  1. Ensure effective CTA

A crucial step for a content marketing strategy is the call to action part. If you can keep your visitor hooked at the CTA stage, you get a lot closer to conversion success than you were just one click ago. Don’t keep the visitors hanging at this stage, give them something to look forward to. Give them something that they will have a reason to click.

  1. Visual content

Make the content visual. Not just lines after lines of text. Put the important text in a frame, use relevant images, attract people with some memes, walk the talk with some videos. This is how people will remember what you had to say even if they were hardly paying attention. Also, visual content is catchy and lowers bounce rate. This is an essential element of any content marketing strategy. Of course you know it. But it is not just about including visual content just for the sake of it. It is about putting forward the essential content in the visual form. The plain text takes a backseat.

  1. Go for miscellaneous content format

The same format of content makes the whole webpage or blog look boring. But you already know that. So, which formats should you focus on for a good content marketing strategy for B2B or individual success? Lists and ‘How-to’ guides are quite popular. You can imagine how readable a list is and how useful a guide post is. Apart from these, there is of course, the viral format. The GIF content format also spreads like wildfire over social media. However, for a fruitful content marketing plan, you need to target the right audience more than you need to go viral. Relevant topics in the GIF list or ‘How to’ format works best.

  1. Guest blogging

Having guest bloggers contribute makes your content marketing strategy shine. It makes your website superior to the rest. Of course, you need to choose relevant posts from appreciated guests. Otherwise it is all a vain desperate attempt.

  1. Follow the KPI

Measure the key performance indicators of your business and website before you set out with the content marketing campaign ideas. Though listed towards the end, this job shouldn’t be left for the end. Track the KPI before you set the goal for the content marketing strategy. Your digital content marketing strategy needs a goal and that goal is to get to a relevant campaign. Measure the traffic to choose the target audience initially. Measure the engagement to decide on areas that need focus once you start getting known. Measure the conversions to determine what is working for you. Keep modifying your content marketing plan according to the KPI.

  1. Promote your brand

Once you have done everything stated above, you need not feel ashamed to promote your content or brand on a whole. Use influencers, use social media snippets, share your content on large active forums. Just keep it relevant. Always remember, the target audience should be relevant.

If you follow these tips, and in the right order, your content marketing strategy is surely going to succeed. Don’t forget to add your creativity in your content marketing plan. Every online marketing strategy needs to follow certain rules. But every digital marketing strategy also needs its own flavours. So, don’t be afraid to customize. Following your instincts is good as long as they are in sync with the goal of your content marketing strategy for B2B or individual success.

5 Key Content Marketing Tips Every Business Should Follow

Content Marketing Tips

Content marketing has become so important that it is now considered central to SEO. Despite its importance, many businesses never use it to its full potential or never use it at all to reach their target audience. What makes content marketing stand out from most other forms of marketing strategies is that it helps generate organic traffic. The traffic is highly targeted and has exceptionally high conversion rate. Whether it is for marketing or selling your products, you should follow these 5 content marketing tips to improve your business.

1. Create a Blog for Your Business

Blogging is one of the most important content marketing tips for businesses. Blogging can become one of your leading drivers of new leads. It can be even more effective than the cold calls that your sales executives make every day. It is unlike many other traditional marketing strategies, because it can also help in nurturing and converting your leads.

However, blogging is not as easy as you may think. It is both time-consuming and requires some evaluation from time to time to make improvements. You will have to dedicate tens of hours every week to create and post new content, track results, and make adjustments.

2. Integrate Content Marketing into your Business Culture

The more high quality content you have, the higher the amount of traction your business can generate from it. Besides the traditional content marketing strategies, getting your employees involved in content development can help return massive dividends.

Most of your employees are already creating a wide range of content related to your business, everyday. For example:

  • Many of your employees are answering customer queries every day
  • Many spend all day comparing products
  • Many are talking about price
  • Many employees are solving your customer problems

Your employees have better opinion about different topics in your industry. what if they started becoming content contributors in your blog, social media, forums and elsewhere? Imagine the amount of information they can put online and the value they can bring to it.

Integrate content marketing into your business culture by providing a platform and adding a concept to your organization.

3. Create an Editorial Calendar

Adding goals and planning your content creation can helps you succeed with your content marketing strategy. Your business has goals and so should your marketing strategies. If you want to succeed with content marketing for business avoid posting blog posts and social media updates only when you have some new idea. Don’t leave your marketing to chance, create an editorial calendar.

The editorial calendar should let you plan the content on not just monthly basis, but also on annual basis. It should clearly mention what and when you will be writing and posting. There should be a calendar for your blog and for other off-page and on-page content.

4. Create Video Content

Content means much more than textual content. It also includes video. Every type and size of business will have something to show to their potential customers and existing clients.

Every video you create should have a purpose or a part in your overall content marketing strategy. There is no need for professional-grade video production. You can create simple but engaging videos about your products or services and share on social media and YouTube.

It could be product demonstration, how-to-use guides or anything that answers your potential customer’s needs.

5. Include Calls to Action in Content

When you create content for your business, it has a purpose. It has an ultimate goal, which may be to inform, sell, have something downloaded or sign-up for something. Whatever the goal, make sure to include call to action (CTA) in your content. The CTA should encourage the reader or viewer to move to the next step.

If you are selling something, a good content marketing strategy will be to take your visitors to the next step without screaming “buy” or “purchase.” There are many advantages of creating content that is less promotional and more informational.

Instead of adding calls to action to sales, the CTAs should be to get them to take the next step in the buying process.

So follow these 5 tips when developing the content marketing strategy for your business. When done well, it can be the most effective way to reach your target audience without having to spend a fortune.

Author Bio:

Author is an online marketing consultant and web designing specialist with over a decade of experience in Calgary and Greater Alberta Area. He recommends that content marketing should become an integral part of every business due to its power to drive high quality organic traffic.

200 SEO Ranking Factors [Infographic] You must Read

200 SEO Ranking Factors

Obviously you need your website to be seen first on the search results when anyone Googles your product or service, but how would you really accomplish that #1 positioning? SEO specialists talk about this apparently unfinishing conundrum each and every day, but as a matter of fact, there are a large number of variables that decide how a website page is indexed with regards to a specific keyword.


Infographic by COALITION

What Makes a Great Content Marketer?

Great Content Marketer

Talking about a content marketer, his job is much more than an episodic blog post along with a glitzy title. A content marketer is solely responsible for a reporting calendar which might include research, case studies, blogs, tweets, videos, checklists, white papers, infographics, letters, emails webinars, web copy, presentation and several of other creative methods of communication.
To develop and promote amazing content is not a cake walk. It demands a lot to carry out a good operation. The most significant characteristic is the people included in that operation. Beyond their sets of skills and knowledge, wonderful content professionals display specific qualities which contribute to their triumph.

What Does It takes to be a Great Content Marketer?

Everything, every profession and every position demands qualities, traits and flairs which are apt for it. The same is the case with content marketers. A good marketer possesses the following qualities:

Refined Listening Skills

Great content marketing is not about performing what you wish. It is all about serving the customers first. In case you are a Content marketing agency, you have to understand that your customers come before your wishes.
For creating brilliant content marketing, one need to get inside the minds of his customers, he has to understand what they fight with and look for methods to help fix their plights. For doing such deeds, one has to listen more than he talks. It simply means both listening to the tests they face and listen to their feedback on a product or service, no matter how harsh it might be. This type of outside perspective is the key to stay on the right path. Moreover, customers are not only the individuals one has to listen to, one must listen to everyone who is doing prolifically great in his tasks.

Also Read: Content Marketing 5 trends that will shape 2017 

A Lot of Patience

Content marketing is not at all a race; it is a walk without a finish line. It is important to get comfortable with this reality. Though it is annoying to witness tactics which used to work get less effective, or trial with fresh things which fail, it is authoritative to understand that patience actually is a virtue when talking about performing content right for the long-run. Patience keeps the individual focussed and there is no scope of haste.


Yes, in case you nurture this type of mindset, it shall help you evade exhaustion when things aren’t going the way you wanted them to be. In case you want to learn the heartbeats of content marketing, then you have to spend a considerable time on it. Patience has to be your great weapon to go through every situation successfully. Never forget that great things take time to build.

A Pinch of Curiosity

In case you are bored with what you have been doing, it reflects in your content. You have to get inspired and blend it up. Curiosity is going to serve you well in your endeavours. Just go on the footsteps of your curiosity.
A good content marketer should always be up for learning new things, expanding his sets of skills and examining different approaches. In the realm of content marketing, one cannot stick to one thing because it is dynamic in its nature. If you are stuck in a slot of past, you are already dead. So, always believe that there are better, more stimulating and more effective things you can do. And once you are convinced, go ahead with curiosity and find them out.


It is significant to construct your confidence in the content marketing skills. Confidence is the tool to not allowing a grand failure eats you up. You should not forget that rewards never come to those who give up before they have even tried. They come to the ones who are not eager to allow their failures describe who they are.
So, remember constructing confidence in yourself and the team demands courage and boldness. A beautiful thing is that the swifter you bounce back from difficulties, the more your confidence increases. And once you are confident enough, you can certainly come up with dynamic and progressive ideas. 

Also Read: 2017 SEO Strategies – What’s Hot – What’s Not

Humility has a Central Place

There is very petite room for ego in the field of content marketing. In fact, the more willing a person is to be humbled, the more efficacious he would be. The more a person experiments and fails, the more he grows, even if it is quite humiliating.


Actually humility makes a content marketer a better team performer and permits him to put his customers and brand before him. He becomes more open-minded and keen to engage with others. Such a quality not just makes you a good performer but also a more effective marketer.

A Proper Discipline

To maintain consistency and quality are important to an efficacious content marketing deed, but it takes so much of conscientiousness and diligence to maintain it all. Even when it sounds very hard, exasperating, or puzzling, know that the content still requires to be created. But remember it doesn’t mean that you should concentrate on quantity over quality just to uphold discipline. It actually means that you must work to manoeuvre and follow through.
Your discipline is going to take you a long path. So, never leave it behind. No matter how tedious or frustrating it is getting, an extra step, an additional move will certainly make you ahead of others.



In a nutshell, no matter how established Content marketing services are, in case their content marketers are not dedicated, curious, patient and discipline, they cannot make a niche in the hearts of their customers. So, in case you are a budding content marketer, you have to nurture the mentioned qualities in you!

Guest Author Bio:  PARNEET MEHAR is a freelance writer from Los Angeles, CA. She has been working in an SEO agency india from past 6 years. In her spare time, she enjoys painting and making DIY crafts for family and friends.

Crafting Viral-Worthy Social Media Content Swiveled Towards Deeper Engagement

Running a small business today is far more complex than before thanks to the explosion of the digital world. Consumers use the Internet for practically every aspect of their lives –– from researching and planning to purchasing and decision-making. Social media has transformed the way businesses interact with customers– paving a whole new path for two-way communication and deeper engagement.

With so much dependency on the Internet, it’s clear that small businesses need to take the next step and embrace social media as part of their marketing efforts to reach out to more customers. But while it sounds easy enough, small businesses need to evaluate what they want to go viral on social media –– for a direct positive impact on the way they do business.

Why Do You Want Your Posts To Go Viral?

Having content go viral is the biggest dream every online marketer shares across the globe. The idea of millions viewing content is exhilarating and can make a tremendous impact on your bottom line. Videos, blogs, pictures –– they all have the potential to explode into brilliant business propositions, just by getting people to click the ‘share’ button on social media. A viral post can double or triple your customer base within a span of a few days –– you heard right –– just a few days! So what can you possibly do to make your posts go viral?

The first thing to remember is that there is no ‘set’ formula. But viral posts aren’t as random as you think. In fact, there’s a lot more to viral posts than pure luck. Some of the best viral social media campaigns have been derived through careful consideration, brilliant execution and ingenious planning. If you’re looking to make your business more scalable, follow these fantastic tips to make the best things you want go viral on social media.

Ignite Passion With Your Target Audience

Every brand or business should know their specific target audience before undertaking any social media campaign. There’s no point of creating content without specifically demarcating your target audience and age group, so that you can tailor social media communication to hone in on them. For example, if you’re a real estate agency looking to target millennials to your apartments, there’s no point of discussing about nearby retirement entertainment centres, is there?

The idea here is to ignite a sense of passion when producing content for your target audience. When content creates an emotional connection and ignites passion, you’ll notice your target audience responding positively to your posts. Emotion and passion compel customers to act –– if the content strikes a chord with people, they will share it with others. Incorporating passionate visuals and words into your posts will boost their chances of going viral.

Benefit From User Generated Content (UGC)

UGC has soared in popularity for creating viral posts in recent years. The concept helps you rely on your audience to develop and share social media content for your business. It gives your target the opportunity to feel connected to your campaign, which can make it extremely interesting. UGC aims to go beyond mere sharing and seeks to develop deeper engagement with customers through greater interaction. For instance, you don’t have to Tweet photos from your business. You can get users to generate their own pictures through your campaign, while promoting it simultaneously. Once others start to see the excitement, they’ll likely want to get in on the action.

Be Intent With Your Timing –– It Matters Big!

Timing of your content has a big impact on its potential viral-ability. For instance, if your product or service tides in with a major sporting or entertainment event – you must know how to integrate the two in your viral campaign, so that you can craft your content to perfection. Using the right hash tags and images go hand-in-hand with humorous and entertaining content, so don’t forget to integrate all these strategies in your effort to go BIG with your content.

Stay On Product/Brand

One of the biggest mistakes that many businesses make is that they forget to integrate their brand or product in their enthusiasm to create viral posts. Sure, you’ve got a humorous video and you’ve got a ton of likes. But if it has nothing to do with your brand or product, then chances are your sales remain stagnant –– and you’ve ended up spending a whole lot of money on marketing the video. Your content must resonate with your brand’s call to action when planning a viral social media post. Remember that one of the biggest elements that stand out in viral posts is a visual image; so use your product and brand wisely to etch them in the minds of your customers.

Remember that viral posts can happen by accident, but more often than not, they need meticulous planning. Let your small business win with these smart viral-worthy social media strategies.

Guest Author:  Author is a website design Calgary based consultant and Internet marketing specialist who works with businesses. He has years of experience in custom web design for small businesses and start-ups. He helps businesses exploit online marketing and incorporate different strategies that will improve their business. He is well versed with SEO tactics and will advise businesses on the best way to increase traffic to the websites.

How to Optimize Your Magento E-commerce Website

Optimize Magento E-commerce Website

Post By Editor:

Aarif Habeeb is a SEO Expert, Analytics and Digital Marketing Evangelist. He is a founder of Aarif Habeeb & Co. a Digital Marketing Agency. Over the last 3 years, Aarif has successfully developed and implemented online marketing, SEO, and conversion campaigns for startups and businesses of all sizes.

It is a known fact that in the purview of SEO platforms, Magento is considered one of the better search-engine friendly tools. To enhance the visibility of website especially to the potential customers there are a few excellent techniques that an admin can implement within Magento in search-engine results that can enhance their e-store rankings. These techniques are referred to Search Engine Optimization (SEO) techniques.

Magento was launched just 5 years ago but has already become the most used open-source e-Commerce base on the Internet. It has an active community of around 1, 50, 000 online sellers. Magento is quite similar to the off-the-shelf CMS tools, such as WordPress since it focuses on bringing web development to the layman. It helps democratize the tools of the programmer and the designer. It is quite different from designing and launching a new blog as it involves looking after an online retail business.

Online sellers these days require complete automation of the shopping and checkout process and at the same time regulate the promotions, inventory, design, customer service and logistics as well. To run an eCommerce website on Magento, means a lot of coding has to be done. However, there are certain parts of Magento, not very common, that request for greater customization.

SEO or Search Engine optimization is a key component of any online business and the most significant form of online marketing. Basically, it is the process of making your site rank higher in the search engines so that it is visible to larger number of visitors. So, what’s the specific role of Magneto in SEO? Don’t worry, we have the answer. Actually, Magento simplifies the task of SEO by helping the user to manage the manner of writing URL’s, creating images and handling links. The objective is to properly index the user’s site in the search engines.

Okay. Sounds great! So, now as you have installed Magento and also created your store, you are ready to begin optimizing your site for the different search engines. All you need to do from this point on is to go to the web configuration menu in your site’s Magento admin part. For this, go to System and then to Configuration in the admin part.

Firstly, set the “Add Store Code to URL’s” to “No”. This would make the product URL’s simpler to read by humans and search engines alike and also make it more compatible with third-parties like PayPal. Secondly, set “Auto-Redirect to Base URL” option to “Yes” to ensure all traffic goes to the same base URL. And, lastly here, change “Use web Server Rewrites” to “Yes”. After this, the “index.php” from the URL’s would be removed and they will become more search engine responsive.

Later, comes the next selection of the web configuration menu which allows the user to select their based URL preference i.e. “www” or “non-www” version of their domain. The preference should have been selected while registering the domain but it can be changed here as well.

As this process was already done in the previous menu, the user wouldn’t be redirected to their base URL. But, remember that this would be set as the default URL and would be automatically used by Magento henceforth.

Magento, will by default set the haeder to “Home Page” or “Magento Commerce” according to the version. The user is allowed to change this by entering System and then Configuration and go to the “Design” menu in the “General” part.

Getting interesting, Isn’t it! Now, you can add a default header to any suitable title and noting down the keywords while trying to rank the site higher. This is because search engines tend to assign higher priority to these keywords that come in the beginning. Another great option in Magento, is that the user can add their keywords to the title suffix and prefix. This would by default add these to the start or end of the headers of any page user creates which might not be a viable thing to do.

In similarity, the “Default Keywords” and “Default Description” does allow a user to put in keywords to these sections. In Magento, the user has a vast amount of options. For example, they can find the “Default Robots” drop-down menu just below the “Default Description” menu which further allows them to optimize their websites. To allow the search engine bots to index and crawl the website, you can set the “Default Robots” menu to “INDEX” and “FOLLOW”.

All done. Good! Now click on “Save Config”. However, this isn’t the completion of setting the Meta Descriptions and the header of the website. Some of the default pages such as “Home”, “Contacts” and “About Us” would be set and named separately depending on the theme chosen by the user. Not to mention, these settings would be automatically applied overriding the settings chosen in the Configuration menu. Pages such as these are placed in the “CMS” section in the top menu. Magento deals with the front-end design in a unique way thanks to the CMS pages.

As a Magento user, we advise that the user set such pages to be more search engine optimization friendly by going to CMS and then to Pages in the admin space. Now, you need to separately optimize all your pages. But, pay particular attention to the “Home Page” and the like as they are the ones which are likely to be more profitable in the search engines.

Under the option of “Page Title”, modify the words to be more SEO-friendly using correct keywords at the start. Next, go below to the “Meta Data” options and put your keywords and information just as you did at the previous step. Finally, click on “Save Page”.

While running an ecommerce website, the prospective customers are likely to land in from just about anywhere from the web. Don’t be afraid! Just follow our steps mentioned above, you would get deeper in SEO techniques and stay ahead in the competition, always.

X Target of A Landing Page

Guest Post By: Edgar Rider has published Educational posts for Teach Magazine, Artist Unleashed  and Modern Times Magazine . He has also written about social media for Grow Map and Duct Tape Marketing. Recently, he wrote a post for  Almost Done entitled Track The Social Media Stats Frenzy.

Target of A Landing Page

Thanks but no thanks. Has that ever been the first thought   after checking out a website and having a hard time getting through it. .  Have you ever looked at a page and within one moment decided this just doesn’t cut the mayonnaise. This is why Landing pages are essential for your marketing strategy.  Just remember it is the marketing call to action not your homepage.They are the first thing visitors land on after clicking and decide from there whether they want to learn more about your company product etc…

Some problems could be The images were unappealing and it’s to hard to navigate through. It was full of jargon that was hard to understand .

1.Basic Questions  About Page

The point is when it comes to a Landing Page “First Impression could be the only one”…

First, ask yourself some basic questions. What is your page about? Why should people go to it? What will they learn from visiting your site? Will they learn about the essential principles your company has to offer?. Can you make it easily accessible . Many experts say they make a determination on whether to continue with your website based on their initial impression.

Why take a chance impress with the first moment.

Let’s look at some sample amazing Landing Pages .

As you can see some have links to click on the first page that will lead you to

different informational  directions.


  1. Coming Up With A Plan

Coming up with a X Target plan can be your way to become a heavily viewed influential website. SEO tactics and  meta keywords are important tools in getting potential customers to see your website.

There must be a comprehensive strategy planned detailing who  you think  will visit. This should be based on research . Who is your audience what is your specific purpose?

Let yourself  narrow the focus and remove the clutter when deciding the absolute essential information you want to divulge from the customers first click.

It is important that you began thinking about details  such as Optimizing your keywords.

This is a way you can Improve your conversion rate .

Some of the things to think about are  Search engine optimization,  Pay Per Click and what specific Social Media marketing platforms you might want to showcase on your beginning page.

Now when we get down to it you can see how effective your Stripped out page can be.

One key factor is setting conversion goals measurement of an action by a user on your site. Your page must show progress, views , shares and other statistics.

We  will also need to be concerned with understanding  Google Analytics tracks and reports such as website traffic

Just like the movie says ‘Show me the Prioritization chart’ .It shows you how to prioritize your time to make the most out of your energy and talents.

Focus on the Pay Per click network after all money needs to be coming in in some capacity.

This method provides

Make sure to pay attention to the Page visit . Who is visiting and how often are there comments feedback and  questions and respond promptly.

  1. More Indepth Analysis

Let us make sure we are also use Event Tracking which can be utilized to record user interaction with various website elements.

Also,  another important factor  to  consider is  the overlooked Social Media segmentation process . Demographic such as gender, region and income  and another type called  Psychographic which analyzes attitudes and behavior. The comprehensive guide on Quicksprout will take you through an extremely detailed process. So much info so and so little time to delve through. Take it one chapter at time .

Here is an extremely detailed website known for all things marketing so Start With Quicksprout Chapter 1.


One thing you can look at is Your Sales Funnel. Hopefully, it is not going down the tube and leaking feverishly. The Top of funnel represents Marketing and middle of funnel is sales process and the end of it reaches customers. This represents the journey they go through to become customers. At any moment the funnel may leak. This article from Infusion Soft explains more about sales funnels.

As far as Landing page “generalities” spend time understanding the core basics “Awareness , Interest, Consideration, Intent , Evaluation and Purpose . These are essential to grasping your intended audience.

Start with a simple question ‘Which type of landing page to use?’

Also, be careful when developing your agenda that there is not a disconnect between Topic and Audience Expectation.

Also remember to spend time Optimizing  your e-mails as well.

These are all important things to consider when  developing the Anatomy of a Landing Page.

It is important that potential customers find your page when googling for certain information. SEO tactics are necessary to begin  narrowing search criteria towards your page.

Some important things to consider concerning Anatomy of a page . What will go on your main page?  What is your purpose? Main points of your service you would like to convey.

Decide on a Headline and the secondary headline .  Devote time Trust signals which are a  type of testimonials that prove results from customers or experts in marketing industry..

Most front pages need a Call to Action. In other words, what is the  immediate need for your product.

  1. Creating A Page Basic Tutorial

We will begin to discuss ‘How To Create a Landing Page.’

An easy place to start with is  the Landing Page manager . You can create one off Hubspot

In this section consider : What exactly is being offered? You should answer the question “What’s in it for me if I give you my information? “What are the benefits of the offer? You should explain why the viewer just can’t live without it.

Why does the viewer need the offer NOW? – You should create a sense of urgency around your offer.

How does the user get the offer?

Some other advice is as follows:

For those already immersed in a  serious business venture,  have the option of entering a Salesforce campaign that is easy to find  . Divulge in understanding what your customers purchase and understand their motivations. Spend time learning about their  age group and are they  male or  female . What is the predominant group you are after?

What is their occupation? Who needs to visit your page? What are the most likely ways to reach them?


As far as a thorough explanation Hubspot explains creating a Landing page.

In this section, we can delve into more information about header and footer development. If you look on  certain part of your screen you can see the options such as Edit Head HTML and Edit footer HTML.

Hit that X Target of Customer intrigue so they will be hooked on what your company has to offer.

Everything matters and sometimes not getting things right the first time can be rather costly.

If you look at the structure of the Two Column decide other format capabilities or you can decide for No forum DM.

Under certain tabs we can look at the columns and headings listed as follows Basic Info , Edit Settings , Form, and  Title.

Of course equally important is where customers get a  chance to ask questions.

When you scroll down there is a  Question and Answer portion.

Developing your X Target is important and  marks the necessary  Landing for your page.

Even toward the end there is still more to consider .

One final idea is you can decide Publish Now or have it  Scheduled for later .

  1. Closing Thoughts

The reader just landed on your X target spot . Make sure you keep them intrigued and remembering why they just visited. Tip of the tongue usually  ends up with the widespread best promotion still which is called simply word of mouth marketing.  Get them to remember that page that  had something intriguing  about it that will draw them back.. Make it simple and easy to understand. If your page is designed well it will increase the chances of people delving further into all information.

Now you are ready to reel that customer in with an unbelievable first experience. It is clear that you now have the X part down pat  which makes  Marking the Target Landing Spot all that much easier.

2017 SEO Strategies – What’s Hot – What’s Not

About The Author:

Guy Siverson – Author, Blogger and Online Marketer. He has been a celebrated Online SEO Marketer since the early 90’s.  Guy’s greatest joys are his family, friends and inspiring others endeavoring to enhance their own understanding of online marketing via guest blogging, coaching and speaking engagements. – 702-439-4766

2017 SEO Strategies

SEO – search engine optimization.

It is still alive.

Though it has certainly changed from the early days.

Search engines want to provide the highest quality work to their audience.  To that end organic marketing strategies that were meant to game the search engines don’t receive the same attention that they once did. Continue reading “2017 SEO Strategies – What’s Hot – What’s Not”

7 reasons why the .com domain is still the top domain

.Com Domain Name

Guest post By: Mobile App Developer Los Angeles Team

Why this domain is so valuable? And, more importantly, why the .com domain can defend its exceptional position among the domains even today so confidently?

  1. The .com domain is one of the oldest domains ever

The .com was already introduced on 01.01.1985. During this time, most of the contemporaries did not even know that there is anything like the Internet at all. This is now over 31 years ago, and from today’s point of view simply unimaginable.

  1. The .com domain is the most widely used domain in the world

Within the past 31 years well over 115 million domain names with the ending .com have been registered. The .com is thus the most frequently used top-level domain in the world – and by far.

Also Read: 5 Reasons Why You Should Now Register a  .blog Domain Name by Mobile App Developer LA

  1. The .com domain is one of the first generic domain extensions

Although the award was originally reserved for US companies, the.com domain is not a country-specific domain, .in, the country-specific domain translation for India, or .co.uk, for united kingdom, etc. The .com domain was from the beginning a generic domain, whereby .com as abbreviation for commerce or commercial.

  1. The .com domain is the most popular business domain worldwide

The rapidly growing number of registrations – whether in Asia, Europe, Africa or South America – has pushed the number of domain names with the ending .com to a three-digit million mark within a few years. Many companies, institutions, associations and self-employed – but also private individuals – run their website under a .com domain.

  1. The .com domain has an excellent reputation

While it is practically self-evident for globally operating companies to address their Internet presence via a .com domain, many small and medium-sized companies as well as freelancers (eg creatives such as web designers, graphic designers, photographers or other service providers) also benefit from the high reputation that a .com domain has. Because a .com domain name implies for many Web users already by their ending that the relevant website must be a professional or business presence.

  1. The .com domain is the number 1 for the addressing of international web sites

When it comes to publishing an international (mostly English-language) version of their own website, one generally uses .com domains around the world. Provided the domain name is still available with a .com domain name. Which is due to the great popularity of com domain names ever more rarely.

  1. .com domain names have an exceptionally high sales value worldwide

Rare goods are highly traded. This market law applies particularly to .com domain names. A glance into the portals of domain traders shows: .com domains are above-average valuable and regularly achieve significantly higher prices at domain auctions. A good domain name with a .com domain name can also prove to be a worthwhile investment for you from this point of view.

App Store Optimization: Marketing tips from the App agency

Guest post by: Ashish Sharma is a very entrepreneurial person with more than 10 years experience in IT Industry. He is highly responsible and committed leader who is mainly considered for his vast experience and passion into International Marketing & Sales, Key Account Management, Marketing Strategies and building new business tie ups.

As a mobile app development agency, we are asked again and again how the application can be made known on the market. Under the mass of more than 2 million apps in the stores, this is now a challenge, which must be considered hand in hand with the app development in the strategy. Continue reading “App Store Optimization: Marketing tips from the App agency”

How the Recent Penguin Update by Google Affect SEO and Ranking

Guest post By: Nelson Dy he is a creative copy writer and love to share content about SEO, and Website Designing.

Penguin Update by Google

Ah, Google ranking – that one factor webmasters have been trying to study in pursuit of making the websites they run rank higher.

Over the years, companies and private entities have been working on establishing a good name with the help of official blogs and websites. To startup ventures, hiring professionals like web design Philippines employees is an efficient means to reduce the hassle of creating a platform that would house the content they wish to share to their market. Continue reading “How the Recent Penguin Update by Google Affect SEO and Ranking”

Google Adwords vs Facebook Ads – pros and cons

Google Adwords vs Facebook Ads

Guest post By: Clifford Gibson – A Google Adwords specialist and part time mobile app developer

Let’s look once the biggest advantages and disadvantages of the two platforms:

Google Adwords Continue reading “Google Adwords vs Facebook Ads – pros and cons”

Content Marketing 5 Mistakes that you should absolutely avoid

Content Marketing Mistakes

Content marketing is not a new buzzword and many companies already following this trend. But not every company manages ultimately to operate well, good content marketing. What mistakes you should avoid, we would like to explain here.

Mistake1: Lack of Strategy

Like any other marketing action, the content marketing begins with a plan and strategy. But we already seen there is many businesses fail in Content marketing. Good content marketing can only work if it is based both on the corporate goals as well as to the interests of the audience! Therefore, you should think carefully before the actual process of writing where the journey should go and what goals you want to achieve. Do not forget that your goals must be measurable, specific, terminable and natural realistic – because only then you can compare your current situation with the final state. Continue reading “Content Marketing 5 Mistakes that you should absolutely avoid”

7 Ways to Make Money from Your Blog

Guest Post By: Mobile App Development Company in Jaipur.

Make Money from Your Blog

Everyone wants money! To complete their needs and desires. Right?

If you are a blogger, so definitely you want to make money from it. Making money from blog– sounds easy, but it takes a lot of time and hard work. If you are writing a good blog, and getting an enough traffic then definitely you will earn more and more money.

Whether you are writing a blog on any business topic or any topic of your interests, your main motto is to increase your bank balance. Continue reading “7 Ways to Make Money from Your Blog”

8 Website design Mistake Will Destroy your SEO

Guest Post By : Mobile App Developers in India. Build Android, iPhone, iOS and Window Mobile applications.


All website owners face a tough situation regarding the User Experience (UX) and design or only on SEO. Sometimes, the rich-animated design adversely affects the website SEO (Search Engine Optimization).

This is a common misconception that a brilliant looking website is sure to attract large number of visitors.

To attract more visitors your website, have to look fabulous and perform soundly in Search Engines.

Sometimes, web designers forget to use the SEO practices as it limits their scope for design. Continue reading “8 Website design Mistake Will Destroy your SEO”

5 Tips for Creating Killer Facebook Ads for Apps

As we have seen that many social networking platform, has mark their place in the advertising industry. But Facebook, still rule as monarch in term as of features, audience and competition. Facebook has used their money very nicely in marketing which help them to expand their business worldwide. This strategy has not been used effectively by other big brands and they had -just wasted their money. Hopefully, you are not one of them.

All it takes to understand that little knowledge which has used by Facebook in the advertising field, and what are the best practices.

Here I want to share 5 tips for creating the killers Facebook Ads for Apps: Continue reading “5 Tips for Creating Killer Facebook Ads for Apps”

How to promote your website successfully

Are you under the impression that web design should be an isolated part of your marketing efforts? This is actually a myth that many companies believe. From SEO and traffic to branding and conversion rates, your website design affects your entire internet presence.

In the former years, pre 2005, two entrepreneurs had initiated their conversation with the question- “Do you have a website? Nevertheless, today, the era has been phenomenally changed and virtually, every business, regardless of its size, has some kind of website. In the mid epoch, having the website is must for the business owners. But, today… having just a website is not enough; either it is the e-commerce company or the conventional brick-and-mortar business. If you want to maximize your success, then you need to learn how to market your business online favorably.


Some modes to promote your website successfully:

  • Build a highly functioning website: This step may be included in the pre-promotion chapter. Yet, promotion is an effective tactic, but to have a flawless and easy to navigate website is something cherry on the top for your organization. Make your website such enthralling that, it compels the customers within seconds with its content, images or videos. You can achieve this by digging into data you have on your audience, learning what they want, and delivering it to them.


  • Optimize your content for search engines: As a digital marketer, you must have heard about the Keyword Planner. So, use it and find the right keywords. Always choose those keywords that are frequently used in the search query and are very prevalent.


After you have determined the appropriate keywords, fuse them in your content. Integrate all the key terms into your home page content so that the users are directed towards your main page.


  • Socialize on both social media and in real life: Be visible in all kinds of media. Facebook, LinkedIn, Instagram, Twitter, YouTube… these are the most busy social media channels. So, throw your content on these sites and get promoted faster than any other technique. But, always target your audience. If they are on Pinterest or Tumblr, join them.

After creating these accounts, just be active with them. Responding to the comments, participating in the communities, etc.… will impact your site a lot. Your responses and communications via the comments and discussions assist you build alliances and partner with the fellows who will help you promote your business.


  • Start Blogging and Blog Outreach:

Start blogging as fast as you can. Create a blog encompassing all the details and information according to the prevailing ambiance. Just make sure that your content is authentic and worth to engage with it.

Plus, also start guest blogging to get promoted your services in 2015. Write something worth to read with interesting facts and compels the blog owner to publish on his site. Fortunate you are if your content is published, then remain active with it.


  • Make videos of your niche: Make a video that encompasses all the requisite and exciting information about your site. Make sure your video quality should be so catchy that the viewer can’t afford to quit in the mid. You can upload on YouTube, Vimeo or any other video sharing website. Try it; you will feel the huge difference in your traffic towards your website.


Guest Post By: Aarif Habeeb

Aarif Habeeb is a Digital Marketing Strategist and Technical Content writer at Technocrab solution. An Indian agency specializing in website designing in delhi , SEO, PPC and Conversion Rate Optimization strategies that deliver industry-leading ROI. He Has worked for small, medium and large organizations and helps marketers overcome the barriers to success through Digital marketing. You can also find him on Twitter.

3 Common Reasons Why Your website Isn’t Ranking on Google


3 Common Reasons Why Your website Isn’t Ranking on Google

The traffic and ranking improvements can mean millions of dollars for a firm’s bottom lines’ revenues. At a time, ranking on the search was quite effortless. Just diffuse some relevant keywords in your Metadata and stuff some more keywords on your website, then simply submit your website to Google and eventually, you are on the first page of the search engine result page.

Well, gone were those days when these techniques were applied. Today, Google is becoming smarter day-by-day and with this phenomenal advancement, acquiring the rigid position on the very first page of the search engine page has become more stalwart as the days passed by. It is a difficult chore to get your site recognized, even if you are bestowing the valuable and exquisite services. Continue reading “3 Common Reasons Why Your website Isn’t Ranking on Google”

Importance of Mobile SEO: A new term in SEO field

Mobile SEO


Importance of Mobile SEO

With the upsurge of the “Mobilegeddon” from 21st April, 2015, each element has converted into the MOBILE. In fact, mobile usability is the key to success of your business. More than 58% Indians use the smartphones and tablets. The mobile era has almost overruled the internet era, and stepping up with the rabbit pace. The accessibility of the mobile is increasing day-by-day among the populace. More and more people perform their searches only and only via the mobile.

What is responsive website? Continue reading “Importance of Mobile SEO: A new term in SEO field”

5 Types Of SEO Specialists

5 Types Of SEO Specialists


Consistency and patience are the key to success of the SEO campaign. SEO or search engine optimization is the one of the optimum strategies in this cut-throat ambiance to allure the targeted, quality and relevant traffic towards the website and convert it into the leads or sales. SEO era has been transformed to a larger extent. The traditional SEO methods like keyword and content optimization, blog commenting, forum posting,  directory submissions, guest posting, etc. are though cogent, however, it is the hard time when the online web owners learn how to implement these strategies with the innovative integrated other online marketing techniques. Continue reading “5 Types Of SEO Specialists”

How to find a good SEO company

How to Find

Good SEO company


“It’s easier to BE more real than to FAKE being real.”

SEO or search engine optimization is a big wallop of the digital marketing in vogue. In fact, SEO has become an integral chunk of the web application development. A website has built and then to make it cognizant throughout the world, employing SEO techniques is the necessitate element. It has become the essential part of the online marketing along with all legitimate tactics. A sturdy bonding has been created between the search engine and the customers. If the customers like your brand and visit frequently, then only Google and other search engines love you. Google is the most eminent and vigorous search engine on the entire planet and if it likes you then undoubtedly, your website will elevate on the search engine result page Continue reading “How to find a good SEO company”