There is no doubt that social media and the business world are already intertwined. Now, people don’t even have to exit out of their Facebook accounts if they want to research about a brand. All they do is type the name in the Search bar as easily and directly as they would if they want to look up a personal acquaintance. Now, everyone can tune in to what the fuss is all about a newly opened restaurant. They just have to put a hashtag in front of the establishment’s name and pull up what everyone in Twitter is saying about.
Yet, with all this familiarity with social networks, it seems that businesses have yet to cultivate a rich presence in Google+. Being a brainchild of the widest search engine today, one would expect that Google+ would be on top of business owners’ and marketers’ list.
One reason people have not invested in Google+ as much as they should, is that they still grope around when using it. Unlike Facebook, Twitter, and Instagram that has become a part of everyone’s routine, Google+ remains to be a strange ground.
Savvy business owners can’t afford to be complacent and just follow the crowd. If you want to take your company to greater heights, you must take a route that not many business owners tread. Start by changing your stance on Google+ and the vital role it can play on your business.
Here are the top 5 reasons Google+ can be the winning factor for your company:
Reason #1: Google+ Community
With over a hundred million users, networking on the Google+ community is an opportunity you can’t afford to miss. A community as defined by Google+ can have more than one moderator. A member’s post will be viewed by the entire community in the home stream. This is a big chance for small business owners to build a following not just in Google+ but in the World Wide Web as well. The bonus? You can easily find your target audience because people will be grouped together according to their interests and affinities.
Reason #2: Email Marketing Booster
If you want to gain more lucrative results in your email marketing efforts, being active in Google+ is a sure way in. There are 1 billion Gmail users worldwide. These users are active every month which makes Gmail a goldmine for email marketing. Unfortunately, people have grown weary of receiving emails from businesses since scams and false advertising have become rampant.
If you want to establish your credibility, your email must have a genuine human vibe to go with it. The closest thing you can get to this objective is through your Google+ profile. Every recipient of your email will be able to view your profile in Google+. If you have photos and recent activity on your stream, people are more likely to respond to your calls to action.
Reason #3: Search Engine Optimization
It’s a challenge to get on the top page of Google. One way to be pulled up is through social signals. Yet, Google is wary of bots that have now manipulated social platforms like Twitter and Facebook. If you have a verified Google+ account with active connections to communities, you won’t have to worry about being tagged with suspicious activity. Your social signals will be as strong as your Google+ following because you’ve built genuine connections with real people. It shows that what your business has to offer is relevant and effective. With Google, this is a winning factor when it comes to search engine optimization.
Reason #4: Tailored Search Results
You can leverage Google+ to show what you want your audience to find when they search for your company, your line of products, or business niche. Through Google My Business, you can edit your business description, verify your location, and publish content and photos that will showcase your business.
Reason #5: Lasting, Optimized Content
Don’t get too caught up in social networking noise and online marketing hype. Some trends today may already be defunct in a few months or years. If you want to have a stronghold that is not all-hype and all-noise, build a strong foundation in Google+. After all, Google dominates search engines with a 70% pull in traffic, according to a publication from Net Market Share.
While it is important to hire a remote office assistant for business expansion, you first have to use all your available tools before you consider outsourcing your marketing efforts. Is your Google+ account optimizing your business?
Guest Post By: Author Bio :
Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at firstname.lastname@example.org.