When you are ready to scale your ecommerce business, you have to create a strong content and website strategy first. The scaling technology will be one of the most important aspects of the plan. You have to focus on creating a reliable website experience for users, enhancing mobile strategy and addressing online security concerns, so you can grow your customer base. There are actionable steps you can take to achieve this goal.
Create a Reliable Website Experience
One of the most important aspects of scaling your business is to create a reliable website experience that will not be affected by more traffic and concurrent users. According to the market research, 40 percent of online users will leave a website if it takes more than 3 seconds to load. For an ecommerce business, this means that your site must load quickly, or you will lose potential customers.
As you focus on ecommerce development, a reliable online store needs to be at the top of your list. Scaling your business requires a site with a stable uptime. Whether you have a large number of new visitors or run a popular promotion to grow your business, your website must be optimized and tested for reliability. In many cases, a self-built ecommerce website cannot handle the growth.
In order to provide your customers with the steady website experience, you must do the following:
- Minimize the load time of your ecommerce website
- Manage increased traffic and customer orders
- Create a consistent user experience across all the pages of your website.
Enhance Your Mobile Strategy
To successfully scale your business, you must have a mobile plan for your website. According to a recent study, 30 percent of mobile shoppers will leave a website without making a purchase if it is not optimized for mobile. Your customers want to buy using their phones, so it is crucial that your website is able to handle their transactions and make it easy for them to access the information they need.
Your company may need an additional IT support as you focus on enhancing your mobile strategy. On top of building and maintaining a mobile-responsive site, you may need a separate mobile app for your business that will allow you to create a more personalized experience for customers. Furthermore, you want to create mobile-friendly content that is short, actionable and easy to read on a mobile screen.
In order to have a strong mobile strategy, you must do the following:
- Design a responsive ecommerce website that is mobile-friendly.
- Consider creating a mobile app for your business.
- Create content that is easy to read and share with mobile devices.
Address Online Security Concerns
As you scale your ecommerce company, you may create more risk and vulnerabilities that affect the security of your website and business on the whole. According to a study on consumer insights, 66 percent of online buyers are worried about the security of their credit cards and other personal information while 33 percent are scared to make purchases online because of safety concerns. Some of the biggest fears are related to data being stolen or misused. Consumers are worried that their payment and personal information will be hacked during a data breach, and they are scared they will become victims of identity theft.
It is crucial that you address online security concerns for your growing ecommerce business. First, you want to follow the industry’s data security standards and maintain PCI compliance. Second, you want to evaluate your current data responsibilities and how you handle payment information from customers. Third, you want to analyze your ecommerce business for potential vulnerabilities and breaches. If you store customer data, then you will need to set up an ongoing process that allows you to constantly scan for potential hacks and breaches.
Your ecommerce business also has a responsibility to report any security issues to both customers and the authorities. In addition, customers who use your ecommerce site need to be aware of your policies, so you will need a legal privacy statement, terms, disclaimer and data collection statement. Your customers need to be aware of the type of information you collect and store. They also need to have the option to opt-in or opt-out, so they have some control over their data.
In order to handle security concerns, you must do the following:
- Implement and deploy data security standards across your ecommerce business.
- Create a process that allows you to do ongoing scans for vulnerabilities that could expose customer data.
- Keep your customers notified about data collection with the proper legal statements on your website.
Scale Your Business with Technology
A successful ecommerce business that is interested in scaling requires a reliable website, a strong mobile strategy and a security plan. Technology is at the core of these three requirements, and it is essential that your company focus on the right strategies for growth. Your website and other parts of your business must expand together to create the best customer experience.
If you are interested in staying ahead of your competition as you scale, you have to implement technological policies that are focused on customers. The key is to think long-term and plan for more expansion. You have to continually apply, test and adjust technological strategies, so they can support your scale at all times.
What advice do you have for scaling an ecommerce business?
John Barnett, Project Coordinator at Iflexion with over 14 years of experience in the IT industry. John is an industry expert in such areas as Enterprise Mobility and the Cloud.