What Makes a Great Content Marketer?

Great Content Marketer

Talking about a content marketer, his job is much more than an episodic blog post along with a glitzy title. A content marketer is solely responsible for a reporting calendar which might include research, case studies, blogs, tweets, videos, checklists, white papers, infographics, letters, emails webinars, web copy, presentation and several of other creative methods of communication.
To develop and promote amazing content is not a cake walk. It demands a lot to carry out a good operation. The most significant characteristic is the people included in that operation. Beyond their sets of skills and knowledge, wonderful content professionals display specific qualities which contribute to their triumph.

What Does It takes to be a Great Content Marketer?

Everything, every profession and every position demands qualities, traits and flairs which are apt for it. The same is the case with content marketers. A good marketer possesses the following qualities:

Refined Listening Skills

Great content marketing is not about performing what you wish. It is all about serving the customers first. In case you are a Content marketing agency, you have to understand that your customers come before your wishes.
For creating brilliant content marketing, one need to get inside the minds of his customers, he has to understand what they fight with and look for methods to help fix their plights. For doing such deeds, one has to listen more than he talks. It simply means both listening to the tests they face and listen to their feedback on a product or service, no matter how harsh it might be. This type of outside perspective is the key to stay on the right path. Moreover, customers are not only the individuals one has to listen to, one must listen to everyone who is doing prolifically great in his tasks.

Also Read: Content Marketing 5 trends that will shape 2017 

A Lot of Patience

Content marketing is not at all a race; it is a walk without a finish line. It is important to get comfortable with this reality. Though it is annoying to witness tactics which used to work get less effective, or trial with fresh things which fail, it is authoritative to understand that patience actually is a virtue when talking about performing content right for the long-run. Patience keeps the individual focussed and there is no scope of haste.


Yes, in case you nurture this type of mindset, it shall help you evade exhaustion when things aren’t going the way you wanted them to be. In case you want to learn the heartbeats of content marketing, then you have to spend a considerable time on it. Patience has to be your great weapon to go through every situation successfully. Never forget that great things take time to build.

A Pinch of Curiosity

In case you are bored with what you have been doing, it reflects in your content. You have to get inspired and blend it up. Curiosity is going to serve you well in your endeavours. Just go on the footsteps of your curiosity.
A good content marketer should always be up for learning new things, expanding his sets of skills and examining different approaches. In the realm of content marketing, one cannot stick to one thing because it is dynamic in its nature. If you are stuck in a slot of past, you are already dead. So, always believe that there are better, more stimulating and more effective things you can do. And once you are convinced, go ahead with curiosity and find them out.


It is significant to construct your confidence in the content marketing skills. Confidence is the tool to not allowing a grand failure eats you up. You should not forget that rewards never come to those who give up before they have even tried. They come to the ones who are not eager to allow their failures describe who they are.
So, remember constructing confidence in yourself and the team demands courage and boldness. A beautiful thing is that the swifter you bounce back from difficulties, the more your confidence increases. And once you are confident enough, you can certainly come up with dynamic and progressive ideas. 

Also Read: 2017 SEO Strategies – What’s Hot – What’s Not

Humility has a Central Place

There is very petite room for ego in the field of content marketing. In fact, the more willing a person is to be humbled, the more efficacious he would be. The more a person experiments and fails, the more he grows, even if it is quite humiliating.


Actually humility makes a content marketer a better team performer and permits him to put his customers and brand before him. He becomes more open-minded and keen to engage with others. Such a quality not just makes you a good performer but also a more effective marketer.

A Proper Discipline

To maintain consistency and quality are important to an efficacious content marketing deed, but it takes so much of conscientiousness and diligence to maintain it all. Even when it sounds very hard, exasperating, or puzzling, know that the content still requires to be created. But remember it doesn’t mean that you should concentrate on quantity over quality just to uphold discipline. It actually means that you must work to manoeuvre and follow through.
Your discipline is going to take you a long path. So, never leave it behind. No matter how tedious or frustrating it is getting, an extra step, an additional move will certainly make you ahead of others.



In a nutshell, no matter how established Content marketing services are, in case their content marketers are not dedicated, curious, patient and discipline, they cannot make a niche in the hearts of their customers. So, in case you are a budding content marketer, you have to nurture the mentioned qualities in you!

Guest Author Bio:  PARNEET MEHAR is a freelance writer from Los Angeles, CA. She has been working in an SEO agency india from past 6 years. In her spare time, she enjoys painting and making DIY crafts for family and friends.


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