10 steps on your Facebook Mobile App Install Ads

Facebook Mobile App Install Ads

Guest Post By: Enrique West from US. He is Features Writer for Search Engine Geek and an Social media-whisperer. Over the last 5 years, Enrique has successfully developed and implemented online marketing, SEO, and conversion campaigns for 100+ businesses of all sizes. He also love to write on web app development.

So, you generate downloads for your Shopping App

Facebook is an advertising channel for online retailers, in addition to Google, about 1.6 billion users use the Social Network world, more than two thirds of them every day and more than half even exclusively are mobile users. Because of this, Facebook offers advertisers achieve extensive possibilities mobile users.

An advertising format that many but not yet know, is the application of its own app. Facebook allows the “Mobile App Install Ads” company with a few clicks, to promote its app on Facebook and Instagram and so for downloads.

What are Mobile App Install Ads exactly?

With Mobile App Install Ads you can increase and achieve more app downloads and increase the awareness of your app. The Broad is an App Install Ad differs not great from the usual Facebook Ads and fits so seamlessly into the news feed of the user a. To most effectively generate new app installs, the format was however extended to some specifics.

In addition to a Call To Action, for example, “Install Now”, the App Install Ads also provide a preview of the app-rating. In addition, each ad is delivered with the label “Proposed app”.

An App Install Ad can be applied either with a picture, a video, or as Carousel Ad (adjacent multiple images).

It is also possible to add text to the image of up to 90 characters. Reviews, title and logo are automatically withdrawn from the respective app store.

Once set up, a user can then download the most advertised app with just one click on the Call To Action from the appropriate for him App Store.

Facebook SDK recommended

The aim of the campaign is to get as many downloads each inserted Budget. So, you can see later in reporting which campaign will work best, the Facebook SDK needs – the all Shop Gate Apps can unlock free – be involved. Even so campaign can be automatically optimized for downloads of Facebook, the SDK is required.

Here’s how: In a few steps to your own App Install Ad

-Login to your Facebook advertising account and create a new campaign. Choose the item “Get more installations of your app”.

-Choose from your app or add the link to the respective app store in the form. Important: If both platforms (iOS / Android) are advertised, a separate ad must be created for each platform.

-select audience. If you already do Facebook advertising and have defined target groups, you can use.

-Set platform. Decide whether your ad is appearing on Facebook, Instagram and / or the external network.

-Determine to be switched on which terminals and operating system version. Tip: If your app, only from a specific version running, you should indicate this under minimum.

-Decide a budget.

-make display: Add an image, multiple images (for Carousel Ads), or a video. Keep it to the design guidelines of Facebook.

-Add some text and an optional deeplink added. Select the desired Call To Action and close the ad creation process by connecting the display of your Facebook page from.

-Go for it! Give up your ad and make so many new app users.

-Test different versions and audiences! Check what best running.


Mobile App Install Ads are a terrific way too many new app – make accessible to users – and especially interesting for you. They also ensure that you can make your desktop Shops attention within the Facebook network to your app visitors and customers and they load them directly onto the smartphone. They provide many times again for attention. Facebook Mobile App Install Ads are therefore far more valuable and rewarding than ordinary display formats.


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