When it comes to enhancing traffic to your website, you have two basic tools: SEO (Search Engine Optimization), or PPC (Pay-Per-Click) advertising.
You can invest in traffic employing a pay-per-click advertising programs offered by Google Adwords, Yahoo, Bing Search Engine Marketing and others. They allow you to exhibit ads in the sponsored results section of each Google’s result page. Then, you pay a cost — based on how competitive your selected keyword is – each time a viewer clicks through from your ad to your site.
On the other hand, you can build traffic for free by gaining high rankings in the organic search results – the listings exhibited next to the sponsored results. You will require to follow SEO best strategies to try to get your website exhibited on these pages more outstandingly and more frequently. It make take a little time to reach the top of the organic results, but the free of cost, targeted search will most likely prove to be valuable the investment.
But the question is which tool is better? It depends on your requires and budget. If you want more searches in a short time and wish to pay for it, then PPC program might be better for you. But if you’re operating on a tight budget, it may make more sense to spend time in pursuing search rankings via SEO.
Here are important questions to focus when make your mind up whether SEO or PPC is better for your website.
- How large is your site advertising budget?
In selecting between PPC and SEO, you first require to decide what size advertising budget your organization can hold up.
- How high are the average CPCs in your organization?
After setting your entire advertising budget, think upon what other people in your industry are paying for advertisements.
- How competitive are the SERPs in your niche?
You also will desire to settle on how competitive the Search engine results pages (SERPs) are for your focused keywords.