It’s a rumor which is floating these days is “ Guest blogging is not of any use in 2015” since Matt Cutts has taken it out the back and put a bullet in its head.But after if you will hear or read the Matt Cutts statement again .It means clearly it also says that Google is trying to stop wrong practices like spamming. So if you are doing within the guidelines of google it will still rock.
Here are the keys to do it rightly
Find correct sites: From now onwards no leverage will be given to link from low quality websites, even the guest blogging on spam website will be a threat to SEO. So it is advisable to to find qualitative websites where one can share knowledge, post content , link and contribute.Also make sure the sites which you have chosen must be related to your subject or have a related keyword for audience and industry so that you can more out of each post.
Original content: Always create your own content its rule of thumb in internet marketing. Fresh content plays an important role in search engine optimization. Search engines can penalize you for using same content again and again on multiple websites. And it consequences are worst if search engine finds you in plagiarizing of content which publishing already publish content with your name.So always create your own content with the smart use of keywords.Its better to hire a digital marketing academy or a seo company as they have the team of experts and have complete knowledge of latest update of google. While hiring these companies make them clear about the requirement. The best advice is to go for quality content rather than quantity.
Stop over- linking: Guest blogging means earning inbound links from high-authority third- party sites,and stuffing your content with a number of links may put in scoop of spam and can affect your SEO badly . So after establishing reputation put on 3 to 4 links per post. And keep mixing between keywords.
Niche: Always hunt for a niche and create topics while writing content it will help you growing your relationship with your audience and guest blogger will love to post your content.In all we know content is the backbone of digital marketing and the same thing is playing vital role here. If you will draft your request mail well then the reader will definitely go through your content for blog post, as many of them are rejected at the time of request mail.
Just follow the google guidelines and guest blogs will give kickstart to your SEO.